The country has been popularizing and advocating intellectual property services in many aspects. In order to protect the development and normal operation of enterprises, trademarks, patents, and copyrights are the most effective means, and they are also what enterprises need to own. The state recommends obtaining intellectual property rights, but there is no mandatory requirement. Even though the need for intellectual property rights is repeatedly emphasized, some entrepreneurs still turn a blind eye to this and do not take any measures to protect their companies' intellectual property rights. This is undoubtedly a problem for The business operation is a serious loss, especially for many start-up companies, so this article will talk to you about the adverse consequences of a start-up company not having a trademark.

Failure to register may easily lead to infringement: the original right to exclusive use of a trademark can only be obtained through trademark registration, and when applying for trademark registration, the first-to-request principle is adopted, that is, for an unregistered trademark, whoever applies for registration first , the exclusive right to the trademark will be granted to whomever.

Therefore, no matter how long a company uses a trademark, if it does not register the trademark, then as long as others apply for registration of the trademark, the exclusive right to use the trademark will be granted to others. If an unregistered trademark continues to be used, it may be identical or similar to a registered trademark used on the same or similar goods, resulting in infringement. For infringement, the infringer must bear the legal consequences of the infringement, which will bring huge compensation losses to the enterprise.

In addition, business development definitely requires promotion and sales, so here comes the problem. Without the protection of intellectual property, anyone else can use your brand to make an issue, and it is not protected by law. , not to mention that e-commerce platforms such as Tmall and JD.com, offline sales stores, etc. all need the ticket of intellectual property. Without intellectual property, how can a company have a future?