Gujing Gong Liquor, as one of the eight oldest famous liquors in China, "Gujing Gong" is also a well-known trademark in China and plays a decisive role in the Chinese liquor industry. In recent years, in the face of increasingly deepening market competition and the challenges of the WTO, the Bozhou Municipal People's Government has taken the protection of national cultural masterpieces as its own responsibility, and in accordance with international practices, has actively carried out the protection of Gujing tribute wine's regional products. Through the implementation of this protection system, on the one hand, the production and sales of Gujing Gong Liquor can be organized in strict accordance with national standards, which fundamentally regulates the market order of Gujing Gong Liquor; on the other hand, the reputation of Gujing Gong Liquor in the market has been significantly enhanced. competitiveness, thereby further improving the economic benefits of Gujing Group. Products from a specific region of origin refer to products that use raw materials produced in a specific region and are processed and produced in a specific region according to traditional techniques. The quality, characteristics or reputation essentially depend on the geographical characteristics of the region of origin, and are approved as original products in accordance with legal procedures. Products named according to the regional name of their place of origin. After such products are reviewed and approved, the government will implement strict quality control, management and protection. Product protection measures for regions of origin are established after the introduction of advanced foreign quality management models and closely combined with China's national conditions. They are an important system for protecting the Chinese nation's economic and cultural products and improving the effectiveness of quality work. "[Edit this paragraph] Gujing Gongjiu" The main meaning of the national standard Gujing Gongjiu is made from high-quality wheat from the Huaibei Plain of Anhui, high-quality groundwater from Gujing Town, and high-quality sorghum with full grains and strong waxiness. It is specially produced in Gujing Town, Bozhou City. Liquor produced within the region using its natural microorganisms according to the traditional technique of Gujing Gong Liquor. The brewing environment of Gujing Gong Liquor complies with the regional scope stipulated in the protection of the area of ??origin, and the natural and ecological environment of Gujing Town gives it a unique style of fragrance and elegance. The origin area of ??Gujing Gongjiu is located in the Bay of Wohe River and the Hetao of Honghe River. It is located in the warm semi-humid monsoon climate zone with four distinct seasons, sufficient sunlight, mild climate, moderate rainfall, and good combination of light, heat and water conditions. The annual average temperature is about 15.6℃. The coldest month is January, with an average temperature of about 1.1℃. The hottest month is July, with an average temperature of about 32.3℃. The annual average rainfall is about 1065.8 mm. The superior geographical environment and warm and humid climate provide extremely favorable conditions for the growth and reproduction of microorganisms. Under the influence of the thousand-year-old ancient well water system and long-term training, the sky of the ancient well has formed a microbial community with local characteristics. These microbial communities include unique "dumbbells" in the air and bottom mud that have been isolated and identified. Bacillus sp. During the metabolic process, this "dumbbell"-shaped Bacillus not only produces a large amount of ethyl hexanoate, but also produces a series of beneficial intermediate metabolites. The mature and unique production technology creates the elegant and fragrant personality and excellent quality of Gujing Gongjiu. Gujing tribute wine is a product of the combination of traditional craftsmanship and modern microbial technology. It is fermented using Gujing Gong Liquor "Two Flowers and One Volt" Daqu, and the storage period is no less than six months. Mix medium-temperature koji, high-temperature koji and medium-high-temperature koji in different proportions and use them in different rounds. Brewing takes place in three rounds per year, with the first two fermentation cycles lasting two months each and the third fermentation cycle lasting eight months. Combined use of "three highs and one low" (high starch entering the pond, high acidity entering the pond, high moisture entering the pond, and low temperature entering the pond) and "three clears and one control" (steaming raw materials, steaming auxiliary materials, steaming bottom fermented grains, controlling slurry and removing According to the unique technology of Miscellaneous), different fermentation cycles are followed by layering out of the tank, layering out the fermented grains and special steamer barrel distillation, and then distilling the wine over a low fire, picking the quantity and quality of the wine, and storing it in grades, so as to extract the cellar aroma, mellow aroma, The three typical wines, Chuntian and Tiantian, are stored in pottery jars respectively. After tasting, analysis, blending and aging, they are packaged and shipped out. It takes no less than five years from the input of raw materials to the delivery of the product. The reason why the "Gujing Gong Liquor" standard has become a special national standard is that the Gujing Gong Liquor was produced in Gujing Town, Bozhou City, Anhui Province. According to research, it began in 196 AD. Cao Cao presented the specialty "Jiu Ying Chun Liquor" and the brewing method of his hometown Bozhou to the Han Dynasty. Xiandi, since then, the wine has become a tribute to the royal family of all dynasties, hence the name Gujing tribute wine. More than 1,800 years of wine culture and history have given birth to Gujing tribute wine’s strong cultural taste and unique wine style. As early as 1963, Gujing Gong Liquor won the gold medal at the Second National Liquor Competition and the title of "National Famous Liquor" with its unique style of "clear as crystal in color, pure as orchid in fragrance, sweet and mellow in the mouth, and long-lasting aftertaste". , and then won the gold medal for three consecutive years in 1979, 1984 and 1989, and won the gold medal at the 13th Paris International Food Expo in 1988. It was known as the "peony in wine" and sold well at home and abroad.

In 1998, "Gujing Gong" was recognized as a "China Famous Trademark". By implementing product protection measures for regions of origin, the uniqueness and permanence of geographical indications can be more effectively guaranteed. First of all, the geographical indication of origin is the name of a region. It belongs exclusively to this region and cannot be monopolized by a specific company or individual, thus effectively solving the problem of property rights ownership. Secondly, geographical indications are unique, cannot be transferred or bought and sold, and are permanent in time. Finally, a geographical indication is not only a simple identification mark, but also a quality standard. Since regional origin product marks are not only subject to human creativity and labor, but also to natural conditions such as region and climate, regional origin marks can ensure the uniqueness of product characteristics in the origin region and facilitate product quality management. Our country is in a period of transformation of the economic system, and the economic laws, regulatory systems and socialist market economic system are not yet complete. As the flagship product of Bozhou City, Gujing Gong Liquor, there are many problems in the production and sales, especially in the naming rights of Gujing Gong Liquor. Many liquor manufacturers outside Gujing Town attach great importance to the highly valuable "birthplace" name of "Gujing Town Gujing Gong Liquor", and label non-Gujing Town liquor as "Gujing Gong Liquor" as inferior, ruining the reputation of Gujing Gong Liquor. Wine's reputation. In addition, for their own benefit, some liquor manufacturers pass off the Gujing Gongjiu brand as Gujing Gongjiu with low quality and low price and export it to Hong Kong, Macao and abroad, disrupting the domestic and foreign markets. This will definitely affect the development speed and scale of Gujing Gongjiu, a specialty product of Gujing Town. Looking at the history of Gujing, you will find that Gujing tribute wine has a profound historical heritage. The production of Gujing Gong Liquor is located in Gujing Town, on the side of the Beijing-Kowloon Railway and 6km west of National Highway 105, in Bozhou, the hometown of Emperor Wu of the Wei Dynasty Cao Cao and the miracle doctor Hua Tuo. Bozhou is located in the Central Plains where all things flourish. It is bounded by water and land in all directions. The rivers in the territory are crisscrossed and the fertile fields are boundless. It has always been a place where heroes compete. It has been a transportation artery and a military center in the past dynasties. As a unique historical culture, wine flows in the long and glorious river of ancient culture. According to the pottery wine vessels and grain fermentation vessels unearthed by archaeologists in the area, Bozhou's winemaking industry has a history of at least 3,000 years. The Jiadian area of ??Bozhou City (now renamed Gujing Town, the birthplace of Gujing Gong Liquor) is located at the bend of the Wohe River and the Hetao of the Hong River. It is a fertile land with fertile soil, beautiful water, and abundant grain and materials. It is well-known for its fine wines. From ancient times to modern times, winemaking has a very long history. According to research, during the Song Dynasty, the wine tax (tax) in this area was more than 100,000 yuan, ranking fourth in the country. The large amount of wine tax shows the huge output, and it also shows the prosperity of the wine making industry in this area in history. "Whirlpool mandarin fish, yellow water carp, add wine and parsley to feast the guests." "Jiajiu", named after the place of origin, is naturally different from ordinary local specialties. It has excellent color, aroma and taste. It once had the reputation of "opening the altar with ten miles of fragrance". Representatives of those who want to reduce wine first recommend the wine made by Huai's "Gongxing Zaofang". In 1959, the state invested and built the Gujing Distillery (now Anhui Gujing Gong Liquor Co., Ltd.) on the basis of the former Jiadian Liquor Factory, which was also the former site of Gongxing Zaofang. After the completion of the Gujing Distillery, the original two old cellars were used, based on the traditional "Lao Wu Zeng" operation method of reducing wine, and modern wine making technology was absorbed to brew the unique style of "Gujing Gong" with strong aroma. liquor". The rich history proves the fact that Jiuyingchun Wine is the source of Gujing Gongjiu, and Jiujiu is the predecessor of Gujing Gongjiu. As an important branch of Luzhou-flavor Daqu Liquor, Gujing Gong Liquor has its own unique style in terms of taste and physical and chemical indicators. The types and contents of ester substances that contribute to the aroma and taste of Gujing Gong Liquor are generally more than those of other strong-flavor Daqu liquors. Through current quantitative analysis, Gujing Gong Liquor contains more than 80 types of aroma substances, 15-30 more than other strong-flavor liquors, and the content of these aroma substances is 2-3 times that of other strong-flavor liquors. At the same time, Gujing Gong Liquor also has a complete series of organic acid propyl esters, which is not available in other strong-flavor Daqu liquors. On the other hand, Gujing tribute wine contains an appropriate amount of alcohols and higher fatty acid esters, which makes it sweet, mellow and refreshing, full in taste, and reveals a delicate fragrance in the sweetness and smoothness. In particular, the newly discovered substance 5-hydroxymethylfurfural, its appropriate content, together with the alcohols, esters, acids, aldehydes, ketones, and phenols in the wine, forms the delicate and elegant flavor of Gujing tribute wine. Strong fragrance and unique style. The unique geographical environment enables Gujing Gongjiu Co., Ltd. to produce high-quality liquor.

Gujing Town is located in the northwest of Bozhou City, at the southern end of the Huang-Huai-Hai Plain. It is a plain formed by river impact on the basis of the ancient North China Platform, and has received continuous and extensive sedimentation. The underlying strata within the protected area of ??origin of Gujing Gong Liquor are: Quaternary loose sediments, the surface is the river flood impact layer, and underneath it is the loose impact caused by impact-fluviation, impact-lacustrine and other causes. The upper part is the yellowish-yellow impact layer, which is brown or tan and rich in organic matter, which is conducive to the reproduction of microorganisms. The lower part gradually turns into a green-yellow, brown-yellow, gray-yellow sub-clay layer and a light yellow sub-sand soil layer. The sedimentation of the sand layer It is rich in germanium, zinc, strontium and other trace elements that are beneficial to the human body. Its pH is suitable for liquor brewing. As the saying goes, "water is the blood of wine" and "a famous wine must have a good spring." The water used for brewing Gujing tribute wine is the thousand-year-old ancient well water system. From the perspective of modern science, water is an excellent solvent, which has a great relationship with the speed of saccharification, the quality of fermentation, and the taste of wine. After testing and analyzing the water quality of the ancient well by the Beijing Uranium Geology Institute, it was found that the groundwater in Gujing Town is rich in germanium, zinc, strontium and other beneficial trace elements, which fully meets the national high-quality mineral water standards. The mineral water containing this mineral is the best water quality for brewing Gujing tribute wine. It can be said that without water from ancient wells, it is absolutely impossible to brew authentic "Gujing tribute wine". The strict production management system and superb liquor blending level ensure the stability and improvement of the quality of Gujing tribute liquor. Gujing Gongjiu Co., Ltd. has always attached great importance to all processes of Gujing Gongjiu production and has a set of strict production technology management systems and production technology standards. At the same time, the company also attaches great importance to the training of brewing technicians. It has a group of new and old technicians who are familiar with the various processes and links of brewing and can judge the quality of koji and liquor base by sight, smell and taste. There are also a number of skilled and experienced technicians. A highly enterprising blender and national wine critic. It is all these that enable Gujing Gongjiu to be passed down from generation to generation. In recent years, Gujing Gongjiu Co., Ltd. has increased investment in scientific research, purchased advanced alcohol analysis instruments, established a specialized technical research center, and introduced an advanced international quality management system, which has more effectively ensured The quality of Gujing tribute wine has been stabilized and improved. The importance of having a special national standard for "Gujing Gongjiu" In 2002, the Bozhou Municipal People's Government and Gujing Group Company fully realized the importance and necessity of product protection in declaration of origin. It is believed that only by implementing the protection of the origin of Gujing tribute wine can we effectively prevent the intrusion of illegal merchants and fully protect and promote the Gujing brand. First of all, the production and sales of Gujing tribute wine can be further regulated to prevent the product from being counterfeited by unscrupulous merchants during the expansion of production and operation. According to the "Protection Regulations" and national standards, the special mark for products from the region of origin is a special product mark assigned by the state to the products from the region of origin after registration and approval. As a legal product mark monitored by the state, the special mark for products in the region of origin is also protected by law. The state prohibits any unit or department from forging or using it. Therefore, after Gujing Group implements product protection of its region of origin, consumers can be more assured of buying Gujing tribute wine that is genuine, has quality and reputation, and is more assured. Secondly, it will effectively enhance the competitiveness of Gujing tribute wine in the market and promote the development of local economy. Products that can obtain national origin protection have been confirmed by the national quality supervision department and have the characteristics of long history, stable quality, unique flavor and prestigious reputation. The quality, characteristics and reputation of the product can fully reflect the natural attributes and humanities of the original product region. factor. Therefore, implementing the protection of the region of origin can improve the popularity of Gujing Gongjiu and increase the added value of the product. At the same time, as the leader of the local brewing industry, Gujing Group’s stable and sustainable development can drive local economic development and improve labor and employment levels. Furthermore, by implementing the protection of the region of origin, the quality and characteristics of Gujing tribute wine can be more effectively guaranteed. Gujing Group specially organizes training, formulates strict rules and regulations, improves traditional craftsmanship, strengthens quality awareness and quality management, and controls the production and selection of raw materials, every aspect of the brewing process, as well as storage, transportation, environment, sales and employees. Corresponding measures have been taken in terms of discipline and discipline. To a certain extent, these measures also promote the protection of the environment, ecology and resources, and create a long-term and stable external environment for product operations. Ultimately, the competitiveness of Gujing Gong Liquor in the international market can be significantly enhanced through the implementation of regional origin protection.

As my country continues to deepen its opening up to the outside world, gradually improves its market economy and joins the WTO, my country's foreign trade system will surely adapt to international trade practices. Therefore, by applying for product protection in the region of origin and formulating mandatory national standards, it can be widely recognized by the international community, and it is easy to obtain preferential treatment in tariffs, customs clearance, etc. in import and export trade, which will further promote the famous wine "Gujing Gong". It plays an important role in promoting products to the international market. The main process of "Gujing Gongjiu" becoming a specialized national standard. Under the guidance of the National Product Protection Office for Regions of Origin, Gujing Group relied on governments at all levels to methodically implement the declaration of region of origin protection for Gujing Gongjiu. In March 2002, the People's Government of Bozhou City, Anhui Province applied to the Provincial Bureau of Quality and Technical Supervision, and submitted an application for product protection of the origin of Gujing Gong Liquor to the General Administration of Quality Supervision, Inspection and Quarantine, which was accepted by the General Administration of Quality Supervision, Inspection and Quarantine. After the announcement, the Bozhou Municipal People's Government immediately organized personnel to establish the product protection application office for the Gujing Gongjiu origin region and established its scope of protection. On September 12, 2002, the Gujing Gongjiu National Standard Drafting Working Conference was held in Beijing, and a Gujing Gongjiu National Standard Drafting Working Group headed by Shen Yifang was established. On November 1, 2002, the National Standards Drafting Working Group for Products from Regions of Origin of the China Standardization Association held the "National Standards Drafting Working Meeting for Regions of Origin of Gujing Gong Liquor" in Bozhou City and formed a draft standard. On December 11, 2002, the National Standards Drafting Working Group for Products from Regions of Origin of the China Standardization Association held the "Working Conference on National Standards for the Protection of Regions of Origin such as Gujing Gong Liquor" in Beijing. At the meeting, opinions were extensively solicited on the draft standards and the The feedback was discussed repeatedly and compiled into a standard draft for review. On March 3, 2003, the China Standardization Association organized a national standard review meeting for Gujing tribute wine in Chengdu. On March 28, 2003, the General Administration of Quality Supervision, Inspection and Quarantine held an expert review meeting on the protection of products from Gujing Gongjiu’s origin region in Beijing. The meeting formally reviewed and approved the protection of products from Gujing Gongjiu’s region of origin. During this period, the leading group for the declaration of protection of the Gujing Gong Liquor’s origin area carefully studied and formulated specific management measures. The first is to clarify the scope of protection of the origin area of ??Gujing Gongjiu. Namely: the central area of ??Gujing Town. Specifically: starting from Gujing Pavilion in Anhui Gujing Gongjiu Co., Ltd., it reaches Jiucheng Road in the east, Xiaohong River in the southwest, and Huanzhen North Road in the north. The second is to strengthen and improve the construction of liquor quality inspection and testing institutions. Gujing Gongjiu Co., Ltd. has strengthened the testing of hygienic, physical, chemical and sensory indicators of liquor to improve the quality of liquor. The third step is to strengthen the establishment and management of physical standard reference samples of Gujing tribute wine. The Product Protection Declaration Office of the Region of Origin organizes the production of physical standard reference samples, and Gujing Gong Liquor Co., Ltd. organizes production according to the physical standard samples to ensure the quality of Gujing Gong Liquor. The last step is to implement the "Gujing Gongjiu" famous brand strategy, standardize the use of special marks for products from the origin of Gujing Gongjiu, improve market competitiveness, take necessary scientific anti-counterfeiting measures, and further intensify the investigation and punishment of counterfeit and shoddy Gujing Gongjiu. Formulate reward and punishment policies to strengthen the brand protection awareness of the entire society. [Edit this paragraph] Origin of the trademark In the Jian'an period of the Eastern Han Dynasty (AD 196), Cao Cao dedicated his hometown's "Jiu Ying Chun Wine" (i.e. Gujing tribute wine) and the brewing method to Han Xian Emperor Liu Xie. From then on, "Jiu Ying Chun Wine" (Gu Jing tribute wine) Tribute Liquor) has become the tribute of past dynasties. The trademark registration of Gujing Tribute Liquor was quite difficult: on February 26, 1960, when Gujing Distillery applied for registration of the Gujing brand Gujing Tribute Liquor trademark by grade, on March 18, the China Administration for Industry and Commerce declined. Reply to the letter: The Gujing brand trademark applied for registration by Gujing Distillery can be used, but it is best to change "Gujing Gongjiu" to "Gujing Liquor", which means the word "Gong" cannot be used. After hard arguments, the Central Administration for Industry and Commerce approved the use of the registered trademark and product introduction of Gujing brand Gujing Gongjiu. Gujing Gong Liquor was rated as a famous wine in Anhui Province in May 1960. In November 1963, it was rated second among the eight famous wines in China at the second national wine appraisal meeting. Since then, Gujing Gongjiu has entered the ranks of famous Chinese wines, and its name has become more and more famous. During the ten years of catastrophe, the cultural world and traditional Chinese culture suffered the most serious damage. "Gujing Gongjiu", which has the strongest color of traditional Chinese culture, will not escape disaster. In 1967, the word "Gong" in Gujing Gongjiu was labeled as "Four Olds" and was brutally killed in the war. Hundreds of thousands of sets of "Gujing Gongjiu" trademarks were burned at one stroke. The simple new trademark "Gujing Liquor" was named "Revolution". The identity enters the hands of "revolutionaries". However, the power of culture cannot fade away.

In response to strong demands from consumers, Gujing Distillery submitted a request to the Anhui Provincial Light Industry Bureau in 1973 to resume the use of the Gujing Gong Liquor trademark. On September 1, 1973, the Light Industry Bureau of the Anhui Provincial Revolutionary Committee issued a document agreeing to restore the name of Gujing tribute wine. Since then, Gujing Gongjiu, a brand that has gone through political, economic and cultural vicissitudes, has been fixed and loved by people. [Edit this paragraph] Conclusion A product can survive and win the market only if it is customer-centered, always pays attention to changes in market demand, and continuously improves and improves quality and taste. By implementing the new national standards for Gujing Gongjiu, improving the production process, and transforming traditional liquor, Gujing Group has launched a fragrant and elegant Gujing Gongjiu to maximize the needs of the market and consumers. At this year's Spring National Sugar and Wine Fair, the elegant and fragrant Gujing series products attracted the attention of many merchants with their first-class liquor quality and novel and fashionable product packaging, and dealers expressed great concern. In particular, the main product Longyun Gujing Gong Liquor has won the favor of consumers with its unique style of "mellow, sweet and refreshing, luscious and smooth" since it was put on the market. It is very suitable for the taste of modern people and has been well received by the market. On April 29, 2003, the General Administration of Quality Supervision, Inspection and Quarantine issued an announcement announcing the implementation of regional product protection for Gujing Gong Liquor. Gujing Group will take this opportunity to standardize according to law, strictly manage, and effectively organize production and sales in accordance with the national standards of Gujing Gongjiu, so as to pass the review of the product protection of the origin of Gujing Gongjiu, which will be the beginning of Gujing's entrepreneurial development again in the new century.