As a company manager, brand management may be the most troublesome. How to manage and implement a brand, which is something that really sounds empty, is definitely more difficult than human management that actually has a "product". And the editor has to say that there are so many brands in the world, and the small logo of the brand can make us think deeply about the company and products. Have you ever thought about the brand management behind trademarks? Do you understand it? The creation of brand management is like the process of establishing a "belief system". Then you need the five major brand management elements behind the trademark: 1. Logo: a simple symbol that can convey the connotation of belief 2. Image: a god-like image 3. Creed: a code-like creed 4. Story: every Every brand has its own legendary story or secret. 5. Rituals: rituals necessary for the brand’s unique culture. These are all metaphors behind the trademark. Do you understand? 1. Marking: For example, for a country, this visual image is the national flag. If you pay attention, almost all national flags have a simple composition and are easy to identify. For brands, it is the visual identity system represented by LOGO. Whether the image of a trademark has a simple visual experience that can be recognized is worth thinking about by managers. 2. Image: Just having a "visual symbol" is not enough. You also need a character with a certain personality to "endorse" the entire symbol and personify the meaning of the "symbol". Only in this way can the rigid logo (trademark) be made concrete. Whether your trademark is consistent with the image of this representative character is also a task of brand management. After all, if the masculine male image is paired with soft female cosmetics, it will not make people feel like they are substituted. 3. Creed: For example, Xiaomi’s “Born for Fever” and Apple’s “ThinkDifferent” are essentially creating a code-like “credo”. When such a creed is loaded on your trademark, your brand can unite your and other people’s beliefs like a religion. 4. Story: The faith from the commanding heights, conveyed by the trademark image, is not enough. You need a legendary story, and this story contains fascinating and mysterious content, which can be reflected in the trademark. That's the genius of brand management. 5. Some ritual visual symbols, distinctive characters, code-like creeds, legendary stories and unique enemies—these are enough to impress consumers with your new brand, but people still need certain rituals. Strengthen faith in the long term. National rituals such as raising the national flag, singing the national anthem, taking a National Day holiday, writing a patriotic declaration, and saluting. For brands, rites of passage can make the trademark and the various contents contained in the trademark easier to understand and accept by the public. It also naturally leads to the perception of the brand effect when seeing the trademark. Do you want to own a different trademark? Just relax, Bajie Gold Medal Consultants will immediately customize a case for you, allowing you to meet your dream trademark!