I personally like this article very much. I would like to give it to you for reference. It will be helpful. . . . . .

1 Supply of goods

Every day I see many people concerned about finding the supply of goods. It seems that with a good supply of goods, business is guaranteed. But at the beginning, in the store, the least important thing was the supply of goods. As the saying goes, you get 30 cents of goods and sell them for 70 cents. During this period, remember, don’t choose what you love, only choose what is easy to get rid of.

For example; I take 20 yuan for a small shirt. 10 pieces.

One piece was sold for 145 yuan, and one piece was sold for 80 yuan. For the rest, I asked myself to sell one piece no matter what every day. It must be higher than 80 yuan.

Someone may have said: It’s really dark.

Let me tell you: the value of clothes lies in the process of selling them. How many customers are short of clothes? When women buy clothes, they enjoy the process of buying them.

Women who buy clothes at these price points will not take you seriously. They just think they are not expensive and are just for fun. They may not be very good and they are not very needed at the moment.

But stay From now on, it’s okay to wear small items with small items. What about the price? It’s not expensive to wear out. It’s too cheap and I won’t wear it.

If you don’t believe me, give it a try - 20 yuan? Too expensive! 10 yuan is enough, I bought it for my nanny to wear! ! !

When selling clothes, you must love your goods. Don’t be dissatisfied if it takes a long time. There are times when I regret buying goods. I will learn lessons,

But I still promote it as the most beautiful clothes.

My belief at that time: even garbage can participate in the circulation of goods, not to mention that what I sell is new clothes!

I am not boasting, customers come because of my enthusiasm, and there are many regular customers. heap. The highest record is that the daily turnover is more than 3,000, and the minimum profit is more than 2,000.

The minimum is 700, and there is a profit of more than 400 points.

Four months later, the second store opened.

I hired a girl who delivers fast food, her salary is 600 yuan, and she got 1,500 from me. She really made sales more important than anything else. In our market, 1,500 was a reasonable salary (at the time), but it required experience. I don't believe it, I believe in passion.

I started to adjust the way I get the goods.

It is better to find a companion than to find goods.

I visited all the markets and after repeated selection, I selected two wholesalers.

Why? Follow the banker! If you have a good taste, it is better to follow the Wang family.

There are many people who like to buy goods here and there. They think they have a good taste, and buying goods is like "shopping" or shopping. I won't.

I’ll pick it up from two families. Once you’re familiar with it, you’ll be a big customer. I can get the new version that others can't see. Once I'm familiar with it, I start returning and exchanging it.

I can keep up with the good ones, and I try to change them if they are bad ones. Not to mention buying goods, the style of the house is relatively unified, not messy, and it all goes together in one way.

Looking at the goods that the tasteful sisters got, I laughed to death.

My strength is sales, and I will not delay in getting goods. I kept making money and opening stores. Within 18 months, I opened 4 stores. Since I try to sell everything,

the wholesalers are impressed by me. I often sell on credit, which greatly increases my working capital.

I later opened more than 10 stores and sold goods to 6 wholesalers. I left early and changed early, so I didn’t have anything to buy at the end of the year.

Having said this, you may wonder, what kind of person am I!

You will guess wrong one hundred percent of the time.

When I was selling a small shirt for 13 yuan, I was wearing a genuine Chanel. I didn’t even play PRADA, D&G. back then.

I have gained something else: in the past 6 years, more than 20 of my salespeople have started businesses, and more than 20 of them are business owners. They understand,

It doesn’t actually cost much to do business.

I educate them to be people who make something out of nothing.

I think making clothes is farm work and cannot be rushed.

I feel that I am "walking on this road" and I am trying my best to sell my understanding of clothing. In fact, what women need is inner satisfaction.

There must be some of you who like to buy more than wear.

I don’t wear designer clothes anymore. Wrong, it doesn’t necessarily require a famous brand.

Now my business is good, the goods are very expensive and I sell well. To be honest, having worn so many good things, I know a lot about this fashion.

As a boss lady, you must dress up beautifully if you want business to be good. Moreover, the goods in the store can only be matched with each other, and you should never wear matching ones.

That is the salesperson's business. You have to dress in a classy way, and the clothes in your store are all in class. You know, try to wear big name brands as your battle clothes.

At that time, your warm smile will make many difficult women become your regular customers.

There is a difference between selling cheap goods and selling expensive goods.

When selling cheap goods, be enthusiastic.

When selling expensive goods, be cold.

Do you think it’s snobbish? wrong.

In the top specialty stores, do you feel a little indifference behind the politeness? !

I sell goods. That's it. For clothes that cost around 2,000, don’t make a quote. Get a computer and call her. Remember, look her in the eyes.

Just being polite is enough. If she is from this consumer level, she feels she has to prove it to you. Women are natural enemies, too passionate.

She thinks your goods are not worth it.

When selling expensive goods, the less you smile, the better. Even customers who have visited many times are always polite and polite.

I am rambling here and there, but it is true that when the book is put to use, it will be less regretful

A friend asked me, you also make expensive products, and you also make cheap products. Why?

Actually, I came here based on the store location.

You have to follow the price of the products sold next door or so. Usually when there is a lot of traffic, you have to measure. In a place with few people, make expensive goods.

Of course, I like to get together. Never open a place with a single store. It will be a dead end. It will not save rent, but a waste of time.

Some people will say that if I keep it for two years, I will be prosperous, and it will delay you from making hundreds of thousands in two years.

Selling cheap goods, pulling cars to buy goods, selling expensive goods, entering and exiting is a BMW.

Selling 100 pieces, making 90 is too slow, and 90% is not much.

If you sell a piece for 1,000, 30% is 300.

But be careful with expensive goods. It's true. If you can't keep it for 6 to 10 months, don't do it. But after a year I am no longer tired. It will become more and more prosperous as it sits.

Many people do not insist on it. If you make a bargain, you are destined to work hard. It is easy at the beginning but hard forever. Jews are the best at doing business, and they sell all expensive things.

Many brands asked me to join them. I never do. You can sell everything on the street, so why should I leave my fate to you? It’s not like I don’t know how to do business.

Women are only loyal to men, and men are loyal to brands. I want to try any good brand, after all, my consumption level has not reached the level of trying thousands of mountains and rivers.

Selling bulk goods is good. Earn more and no one will care, unless you sell famous brands, which brands will ask you to join?

I also do wholesale now. I don’t recruit people to join. It’s not like I don’t have money. If I attract 100 people to join, if even 100 of them can’t sell, then I’m not bringing in 100 burdens. I also sympathize with those small shops. They have to take a lot of everything, so they don’t know how to sell it.

Two Laws of Selling

1. Every woman will think that she has a certain style of dressing. Don’t pretend to be a consultant or image coach. (Those who think they are not good at dressing up will not buy clothes often)

Regular customers are very important, and repeat business accounts for a large proportion.

Don’t chatter endlessly to teach guests about matching. A woman's self-esteem is greater than anything else, and she won't find a place to be stupid and show it to you.

Otherwise, even if the purchase is successful this time. Your place won't be a place she wants to come often.

I will handle it this way.

After a customer pays attention to a piece of clothing, I, who is wearing all the famous brands, will sincerely praise her taste. During the process of buying clothes for her, I will also ask her what else she wants

More Nice and wonderful idea. Praise her for being fashionable. I am greatly inferior.

The result is: Many of my customers like to bring their husbands or boyfriends to go shopping when they have nothing to do, and buy a few items by the way to show off their shopping savvy.

This is her paradise. She can also call friends and help you sell goods. She wants more people to know that I, who wear all famous brands, are all her fans.

My store is a dream factory for countless women. I sell dreams, and my product is a sense of success and superiority.

In many cases, customers find that a piece of clothing they bought from me is much more expensive than others. But they will maintain their prestige.

She has 10,000 reasons in her heart to deny her failure and will not be angry with me---she knows that I am not an expert.

2. Selling is not a debate

Okay, yes, it is a salesperson’s magic weapon.

Let’s take a look:

This fabric is not good

Yes, you are an expert. But it is easy to wash and dry, and easy to take care of. No dry cleaning required.

It won’t be comfortable to wear.

That’s right. Wash before wearing. The exquisite beauties usually only wear new clothes after washing them. Do you like red or green?

I don’t like the buttons on this, they’re too eye-catching

Yes, yes. But there is no need to wear a necklace. Here is a bracelet. A color series. You must have a lot of bracelets at home.

The result is often: a sweater, a bracelet, a pair of pants. (She also told us what kind of pants we should wear. To prove that she was right,

bought another pair of pants.)

When guests feel like God, they will become yours slave.

Women are weird. When he feels defeated by a successful person, she feels more successful. The topic of two successful people,

is definitely not a mere bargain of 100.200. (Guests will think: I am a successful person. 100.200 is not a problem.)

Meet Lonely Han As a guest, you have to go all out: a good opponent is a teacher.

You are a businessman. You must have the qualities of a businessman. Random concessions are the beginning of a nightmare. You are willing to pay 50 less this time, and he will try to get 100 next time.

The key points of bargaining are exchange conditions one after another, such as buying two more items, or bringing accessories, or promising to bring friends.

Commit to keeping the price confidential. Promise not to give us such a low price next time, but to pay more attention to us. When friends come, they should say more nice things to us.

Everyone wants a win-win situation. You are already our VIP.

You may have noticed that I have repeatedly emphasized that I am wearing a famous brand. Don't be shy, this is marketing.

Your image is the image of the store, and the grade you express is the grade of the goods. If a customer is willing to be friends with you, of course you must be humble enough to be friends with you, and she will feel that you have class.

My customers recognize that my customers here are all of good taste. (It is an honor to buy things from me.)

Look, your customers are all successful people and high-class friends. Are you still worried about selling goods? There is marketing, no need to sell.

3. Control your breed.

Every woman has her own way of dressing. Let me tell you a secret: they are 100% good at choosing clothes. 50% are good at picking out pants.

30% are good at picking skirts (except dresses).

Why do women keep shopping? Do people who really know how to buy clothes buy clothes often? Most of the time, the pants and skirts don't match well,

but they never thought of this. They would search all over the world for a suitable dress, and they always feel that they still lack one piece of clothing.

The smart boss lady already knows how to do it.

Use your own strengths to attack their weaknesses.

When the boss ladies buy goods, they like to focus on coats. Jackets are the most competitive. Besides being good-looking, there are other things that are even better.

The customers I meet are all experts and they all have their own way of doing business. Is it difficult to do business? Check it out yourself.

A boss lady who is good at business will definitely look at the "lower three", that is, pants, skirts, and shoes.

"Xiasanlu" is ready, and everything from jackets to shirts is selling well.

Want to know what kind of pants, skirts, and shoes are the best-selling?

Pants

Keywords: stable, slimming,

Pants should be of all types: small trouser legs, straight pants, casual wide trouser legs, suit trousers, 7.8. 9-point pants

Mainly light colors in summer, dark colors in winter, and black throughout the year.

Each pair of pants cannot have too many similar styles

When you get the goods, if two styles are similar, choose one. If you like both styles, make one first and then the other later. Why?

When there is comparison, there is high and low. If the customer is unwilling to take the test, she will usually only choose one of your 10 styles. If you eliminate the 9 styles, she will have little interest in the future.

You provide 5 styles, and she chooses one. Remember, don’t have too many styles. Customers don’t have many requirements for the style of pants. When eliminating suppliers,

take the layout as the key factor. Pants that are good in style, span a wide age range, and are simple and elegant are the best sellers. Personality is the guest's business,

Sexuality is your business. The more personalized the pants are, the harder they are to sell.

Skirts

Keywords: lines, slimming, subtle sexiness

If you want pants and skirts to sell well, the store has Sambo high heels with medium and flat heels. , prepare three types of boots for winter.

My experience is: size 38.39 is good and easy for customers to put on and take off. Anyway, the store also sells shoes, so I can give customers a feel for them.

To persuade customers to change shoes and try on pants, you can prepare a large number of stockings. Customers will feel that you provide good service and are hygienic. If a woman tries on pants while wearing sneakers, I guarantee you won’t be able to sell them.

Shoes must be of good quality and must not be passed off as shoddy. This will not be hidden for long.

Except for shoes, other clothes are of average quality. The Fortune 500 companies do not make money by putting quality first.

You should keep and review monthly business records. It is normal for pants and skirts to account for 40% of sales.

Every time the seasons change, pants come first. When the weather is supposed to be cold or hot, it won't affect business much.

Selling good pants in summer and good skirts in winter.

That’s right,

A lucky woman has air conditioning in summer and heating in winter.

p>

Men dress like their buddies, but women like to be different

Women like the colorful world, but they like to make repeated purchases. Liking it and deciding to buy it are two different things. Except for the base sweater,

the color of the shirt can be bolder, but for other things, I advise you to be more conservative.

Coat Coat I won’t talk about outerwear because everyone is an expert.

3 How to deal with suppliers?

Try to stick to two. If you buy goods from all over the world, no one will take care of you.

Concentrate your purchase money and only attack two or three companies. You will soon discover the benefits. 1. Returns and exchanges are relatively easy. 2. I won't be without goods for a while.

I have brought back the old models on the market. 3. I am late in arrears, so I can meet again in the future. Increase working capital. Establish a good relationship with the supplier's salesperson, and you won't miss out on anything good to sell.

4. Don’t waste all your money on tolls. From time to time, you can ask the supplier to send you a board and pick up the goods by phone and computer.

What kind of supplier is a good supplier?

1. Have strength. Don't be afraid of hard work. Only consider long-term cooperation when you see a sewing machine. This is the iron law of Italian businessmen.

It’s the same across the country, there are people selling goods everywhere. The high-end fashion you get is from street stalls every minute. You buy it elsewhere and replace it with your own branded goods.

If you sell well, you can get rid of it, but it may take 12 years to earn 6 million, not 6 years.

When looking for sources of goods, many shop owners make the wrong effort.

When they go out to get goods, it’s like shopping. They care about style and price, rather than finding a strong strategic partner.

A strong supplier with money and talent will definitely have a higher chance of winning than you going it alone.

2. An ethical company

You can ask the supplier’s salesperson sideways, how long he has been working there, and do he like the job? Is the sales manager too enthusiastic?

Good suppliers will not be enthusiastic about you for no reason. They know that 80% of profits are created by 20% of customers. Before you show your business value,

The harder you promote, the more careful you have to be.

You can observe whether their customers are happy or sad.

I am disgusted with franchising. Franchising is already rubbish. Franchising It is a foreign thing, but when it comes to China, it has changed its taste. The purpose of joining foreigners is to facilitate management and standardize operations. If you want to make money, you can go public and raise funds, so they are more They just want to run a good business. Some Chinese businessmen,

want to expand the scale and make money immediately. As for whether they have the ability to carry out standardized operations after expanding the channels, they don’t even think about it. The income is not at all Assessment,

As long as you have money. Many franchise store owners do not know how to do business, the business will be good? If you can learn to do business with this kind of low-level management,

What does it mean? It takes 10 years to learn to be a businessman!

I don’t accept franchisees myself. I am not willing to carry the burden.

The person who sells my goods must be capable. Good. The goods still need to be sold.

In the past, I didn’t open a factory. When I took the goods to sell, I would bother anyone who wanted to charge me a franchise fee. If you have the strength, what are you charging?! No money. , just don’t have the strength!

Is the product good? Haha, sell it yourself.

There are good products everywhere. It’s not that your product is good, it’s just that I want to find convenience.

If you are willing to do business together, you must trust

If the supplier is strong, he will not care too much about whether you have money, but will focus on your ability.

They can call you anything. Those who pay will sincerely help you make money?

Yes, it is not that noble, and I am not helping clients make money, but I hope that capable clients can help me make money, so I meet capable clients.

I will try to win over all parties, but I have never thought of joining the franchise. There is a limit on the franchise fee.

3. Be careful when ordering

If the quantity you want is not astonishingly large, There is no need for you to place an order.

Some suppliers like to ask for orders, so be careful. They want to pass on the risk. If you open a large department store, it will be normal to place an order. If not, you may not be able to make an order. Uncertain.

Watch your wallet.

Some ordering companies are shady, so you should pay attention. The samples may be imported materials. After ordering, remember to get a sample or cloth version , if it is stated in the order contract that the goods are not correct, we will not accept the goods.

If he uses various excuses, you can leave without hesitation. Especially in Guangdong and Hangzhou, including the so-called foreign trade Company, you have to be careful.

In short, try to get spot goods.

Another trick to deceive people is: Oops, this product is no longer available. You can order 50 pieces and we will help you make it. ?!

A smarter response: I want 3 pieces of large size and 2 pieces of medium size. If you have a customer, please help me get it. If it is available, let me know. In this way, you don’t know whether it is true or false. You will suffer a loss.

I have a friend who did not bring sample clothes or fabrics when ordering, and ended up receiving a lot of garbage.

4. Responsible suppliers

Good suppliers will care about your business, which is why they care about the terminal. They will replace defective goods quickly. They are willing to place advertisements on the terminal. They will ask for your opinions on the goods from time to time.

They will ask you how difficult it is to operate. I'm asking you how your business has been recently and whether you have any goods to replenish. There are hot-selling items now. Would you like me to send you a plate to try?

Of course, I will agree to you, and the plate can be returned.

You don’t have to worry about the supplier’s own decoration. His simplicity reflects pragmatism. Many suppliers don’t know about service terminals and only care about their own decoration to show their strength.

I have a friend He reported to me that he had found a strong supplier. I asked him how did you know that he was strong, and he replied: "Wow, their store is so luxuriously decorated!"

Once you have a good supplier, you have to work hard. Both parties should cherish the strong combination.

Don’t care too much and make demands every day. No one-sided benefit can last long.

< p> Sell goods well, this is related to your right to speak. The more fully you show your value, the more benefits you will get.

Looking at the goods: selling for 30% of the goods and 70% of the price

< p> 1. It doesn’t need to be good-looking, just easy to make money.

Good-looking products are in Europe, not in Guangzhou. Focus on how much they are expected to sell for.

2. Don’t just pick what you like. Yes, you have to choose something that is accepted by most people.

Instead of wearing it yourself, you have to have a business mind. Make money by yourself and wear a lot of good things.

3. The supplier is good Good, but the goods are not the most beautiful

The most beautiful clothes are wedding dresses. Find a wedding dress company?

4. I have taste. These goods don’t look good

Unless you are an international famous brand. If you are a classy sister, you will die in an ugly way. A classy sister usually loses money to make a fuss.

5. The travel expenses are too expensive, so take more. Amortize the cost

What year is it? Just know the serial number to facilitate replenishment. Use the phone and computer.

6. I have a small customer base and want new styles every day

It is important to maintain a certain style. Expanding the customer base is fundamental. If you revolve around a few regular customers, you will get more goods and fewer customers. The store will be messy and out-of-stock items will be everywhere. Yes.

Try to sell more of the best-selling items. This is a product that has been confirmed by the market. Consumers will be highly satisfied after purchasing, and the chances of becoming regular customers will be greatly increased. On the contrary, new products have the risk of being new.

Goods that sell well. I usually buy dozens of pieces when I buy heavily. I often check whether the code number needs to be completed and whether the color needs to be added.

7. I often call, Will the supplier look down on you if you only replenish one or two pieces?

Don’t worry, a good supplier will appreciate your prudence. At least, you won’t cause big trouble to him.

He will only be annoyed if you call to return 20 or 30 items.

8. The supplier has some excessive demands, can I refuse?

Refuse. The characteristic of a businessman is protection. Your own interests. Are you a businessman?

I am a wholesaler and I respect important opponents.