The general meaning is that the content of the two trademarks is similar, which will cause consumers to mistakenly think that they are the same trademark, leading to misjudgment. For example, "Master Kong" and "Kang Shuaibo" will cause public misunderstanding, and if there are quality problems, it will also affect brand reputation. There are also trademarks such as "Wahaha", "Wahaha No. 1" and "Wahaha Collection", which can easily be mistaken for its series of brands. Generally, such trademarks will not be approved for registration.