1. The scope of legal protection is different

A logo is just a design. According to copyright law, copyright is automatically owned after a work is completed. But without a copyright application, it will be difficult to obtain evidence once infringement occurs. A logo can also be registered as a trademark. Copyrights and trademarks need to be registered at the same time, because copyright applications belong to the Copyright Office and trademarks are managed by the Trademark Office, and can be protected by two different organizations at the same time.

2. Different rights ownership

The designer and owner of this logo may not be the same person. Ordinary companies have to commission designers to design logos. Then, as a commissioned work, the copyright ownership of a trademark can be divided into two situations: if it is agreed that the copyright belongs to the client, or if it is not agreed, the copyright belongs to the designer; the trademark only belongs to the trademark owner and falls within the scope of intellectual property rights.

3. Different protection periods

As a work of art, a logo generally has a protection period of 50 years; the copyright protection period is the author’s lifetime and 50 years until the author’s death. Expires on December 31st of the next 50 years; the trademark can be renewed indefinitely and the protection time is unlimited. Therefore, if you want long-term ownership of your logo, it should be registered as a trademark. Although the protection period of a trademark is unlimited, the trademark needs to be renewed every 10 years.

4. They have different functions

Logo plays an important role in identification and promotion. Through the image of the logo, consumers can remember the corporate entity and brand culture differently from other corporate entities. Logos on the Internet are mainly graphic symbols used by each website to link to other websites, representing a website or a part of a website; copyright, also known as copyright, refers to the legal rights of citizens, legal persons and other organizations to their literary, artistic and scientific works in accordance with the law. rights to enjoy. Protect original works, such as writing, music, art, and scientific creations; trademarks are used to distinguish an operator's brand or services from the goods or services of other operators, and are an intangible asset of the enterprise.