Founded in 1978, the brand logo is the mythical Medusa, representing fatal attraction. Versace's logo design uses symbolic techniques, adopts the mythical modeling of Medusa as a spiritual symbol, and draws lessons from the splendid cultures of ancient Greece, Egypt and India. Medusa represents a fatal attraction, symbolizing that Versace is not only gorgeous beyond opera, but also sought after by the world for its avant-garde artistic characteristics.