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The time-honored brand "Heng Yuan Xiang" founded in 1927 was originally just a shop specializing in selling wool on Nanjing Road in Shanghai. In 1987, 29-year-old Liu Ruiqi was appointed as Hengyuanxiang... Attracting wool processing factories across the country to join in with the "Hengyuanxiang" brand, using the intangible assets of time-honored brands to leverage tangible assets, and forming a Hengyuanxiang strategic alliance across the country. ...

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