Initially, the "Thirteen Fragrant" condiments were only sold at small stalls in a few market towns in Tongxu County and nearby Dige, Sishaolou, Cuijiao, and Nanguan in Taikang County. At that time, the condiments were wrapped in book paper into small packages, and each package was stamped with Wang Shouyi's Thirteen Incense Seal. Once the seal is stamped, it has a font size, which can be returned or exchanged, and the reputation is guaranteed. Later, old man Wang Shouyi came to Zhumadian with his son Wang Yinliang and settled down. In 1984, Wang Shouyi and his son applied for a business license and set up a stall selling thirteen incense in Zhumadian "Erqi Square". Wang Shouyi and his son saw the future of this product at that time, and realized that if it was only packaged in paper bags, the sales of Shisanxiang would not be able to go out of the small circle of Zhumadian. It would be difficult to sell to other places and it would be impossible to create a brand. Come, so I started thinking about designing packaging and applying for trademark registration. During the registration trademark application period, Shisanxiang Company also designed an original and novel high-quality outer packaging box, and specially selected the font and glyph of the three characters "Shisanxiang", which were enlarged and placed prominently on the front of the packaging box. Location, as the main identifier of Shisanxiang Halal condiments. Shisanxiang products were introduced to the market with a new image.