Lexus was not called this name at the beginning, but was a Lexus-branded luxury sedan launched by Toyota Motor Company in the 1990s. The car logo used the unique letter method of the trademark L, which established this brand. The car's logo was later transliterated as "Lexus" when it entered the Chinese market.

When Lexus was first launched, it was like a dark horse, entering people's attention in an unconventional way.

In the beginning, Lexus’ trademark consisted of a graphic trademark and a text trademark.

The graphic trademark used is also very different from the popular car trademark. It uses an oval with the first capital letter L of Lexus inlaid in the middle of the radiator.

The implication is that this car will race on roads around the world.

When Lexus entered the U.S. market, it immediately captured the attention of the American public. The Lexus LX450 car used in the advertising slogan was omnipotent, and no car was as good as Lexus.

Americans also like this car very much, which has opened up the European car market to look at Asian vehicles in a different light.

So many people call Lexus a new milestone in the Japanese automobile industry.

Later, Toyota directly transliterated Lexus into English and called it Lexus.

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