The reason why New Senda's shoes are more expensive than Senda's shoes is that New Senda is a brand of Belle and is a mid-to-high-end brand. According to relevant public information inquiries, Senda Group was founded in 1977 by the famous entrepreneur Mr. Zhu Xianggui. It is a leading enterprise in the national leather shoe industry. In 1997, Senda became the first well-known trademark in China's leather shoe industry. It owns leather shoe brands such as Senda, Haorenyuan, Vanshtina, Fareno, and Bestu. New Senda is a new company reorganized after Belle International Holdings Co., Ltd. acquired 5 companies under Jiangsu Senda in 2007. It is a sub-brand of Belle International. Senda is a mid-range brand, and New Senda is a mid-to-high-end brand.