Compared with other imported milk, the price of sub-milk is civilian and the taste is good, because the sales in physical supermarkets and online e-commerce are good. In the middle of the year, Deya milk ranked second in liquid milk, second only to Mengniu.

At the same time, Deya milk, whether it is put on the shelves in Shang Chao or classified online, is placed in imported milk brands. In addition, the propaganda statement emphasizes "German imports". I believe all consumers are convinced of its imported milk status.

But as early as a few years ago, a German netizen broke the news that Deya milk could not be found in Germany at all, and it was suspected that it was a "special offer" from China. The controversy over the "fake foreign devil" of Deya milk once reached its peak, so that Pinwo Food responded: Yes, Deya milk is really only sold in China, and there is no sales channel in Germany.

Deya is a registered trademark of Shanghai Pin Life in Germany. It is also produced in Germany, but only sold in China. Milk is indeed German milk, but Deya is a China brand.

in short, it's like Apple and H&; M and other brands are indeed foreign brands, but they are looking for foundries in China. Origin in China, similar to OEM sales. The difference is that apples are "made in China" and Deya milk is "made for China". German milk is indeed German milk, German standard. Deya does have an import declaration form, but compared with other imported milk, the price is much cheaper.

German dairy industry has achieved a "breakthrough in quantity", with its revenue rising from 275 million yuan to 68 million yuan, which shows the rapid market expansion. If the price of German milk is compared with that of local milk in China, there is actually no advantage. But in the subdivision of imported milk, it can be said that it won easily.

Sub-pure milk accounts for 12.% of the imported pure milk market, and yogurt accounts for 89.2%. At present, Pinwo Food has laid channels in 4,5 large supermarket chains in 31 provinces, autonomous regions and municipalities, with more than 35 distributors, far ahead of other imported milk.