1. Press (install) to install 2. Be willing to lose (worship) to the wind 3. Hold oneself (violate) and abandon oneself 4. Needle belittle (bianstone) 5. Park (ship) for goods 6. Pulse ( Stroke) 7. Relaxation (relaxation) 8. Worry (preparation) Mozhan

9. Cross (Chuan) flow 10. Essence (quintessence) 11. Overlap (stack) 12. Crossing a resort 13. Preventing obstacles 14. Radiation 15. A couplet 16. Turning the world upside down

17. Concise and concise ) 18. Qi (generous) general 19. One (drum) force of qi 20. Suspended beam thorn (bone) thigh 21. Rough (rough) 22. Food cannot wrap (fruit) belly 23. Shock (shock)

24. Make up (together) 25. Hou (waiting) in the carriage room 26. Urgent (and) waiting 27. Even (that is) 28. As in the past (even) 29. Grass management ( Suga) human life 30. Jiao (correction) and artificiality

31. Dig corners (foot) 32. Promise a thousand catties (gold) 33 Walk without a trace (shin) 34. Jun (complete) work 35. Do not fall into the nest (nest) 36. Stew (wine) and become popular 37. Wax (wax)

38. Dead skin and skinny (lai) face 39. Blue (blue) sky and white clouds 40. Dingli ( Strength) to help each other 41. Keep up the good work (Li) 42. The old couple (two) mouth 43. Huangliang (Liang) sweet dream 44. (Lie) Wang

45. Water cage (dragon) head 46. ??Killing poke (killing) 47. Spasm (spasm) 48. Meilun (round) beauty 49. Luo (啰) instigation 50. Spider silk ant (horse) trace 51. Withering (dejection) languid

52. Shen Mian (掎) 53. Name (Ming) postcard 54. Silence (conformity) 55. Big thumb (thumb) 56. Retting (vomiting) hard work 57. Ping (flat) Tim 58. Surprisingly (unexpectedly)

59. Repair (repair) 60. Favor (favor) 61. Chime (out of) bamboo is difficult to write 62. Admission ticket (ticket) 63. Fame bird (magpie) rise 64. Be tough (sniff) 65. Scratch (itch) 66. Appreciate (appreciate) 67. Chat and laugh (life) 68. People's love affairs (worldly) stories 69 .Be firm (reliable) and have no fear 70. Celebrate with the forehead (hand) 71. Zhui Shuo (retrospective) 72. Sneaky (Chong Chong)

73. Mention (title) on the gold list 74. Walking (casting) without a way 75. Rushing (bird) 76. Migrating (migrating) 77. White and flawless (blemished) 78. Jiuxiao (xiao) 79. Xuan (catharsis)

80. Chilling (Xiao) 81. String (melody) rhythm 82. Ying (fake) product 83. Can't do it yourself (already) 84. Especially (like) like a tiger descending the mountain 85. Exhausting the lake and fish (fishing) 86. Indiscriminate Taro (罽) replenishes the number

87. Utopia (source) 88. Zang (stolen) 89. Jiao (dip) in water 90. Sting (sting) 91. Decoration (frame) 92. Drinking dove (鸩) to quench thirst 93. Sitting in battle (township) 94. Circumstantial evidence (sign) Extensive quotation

95. Moxibustion (burning) can heat the hand 96. Jiuzhou (state) 97. Bed number ( 笫) private 98. Posture (unwanted) willful behavior 99. Editing (compilation) 100. Confinement (sitting)

1. It was not an intentional typo (typos in quotation marks)

1. At the entrance of the hotel: "copy" the meal

2. At the entrance of the car repair shop: "Push" the tire for tire repair

3. At the entrance of the retail store: "Sell another"

4. Furniture store entrance: home "all"

5. Decoration store entrance: "decoration"

6. Lost property advertisement: lost property "enlightenment"

7. At the entrance of the installation company: "Press" to install

8. At the entrance of the car wash shop: Wash the car with "wax"

9. At the entrance of the hotel: "Close" Rice

10. The entrance of the fruit shop: "Bo" radish

11. The restaurant menu: Chicken "Dan"

12. The sign of the hardware store: "扦"

13. Sporting goods store sign: "Lan" ball

14. Fast food restaurant entrance: "Bar"

15. Farmer's market sign: "Tomato" eggplant

16. Parking lot sign: "Ding" car toll

17. Strict crackdown propaganda slogan: Strict "li" crackdown

18. A certain Airport banner: Nian "Young"

19. A traffic slogan: Overloading and overloading are "dangerous" in danger

20. A certain canteen menu: Fish "Garden"

2. Write deliberately

Wrong (typos in quotation marks)

1. Drug advertising: "cough" without delay

2. Mountain bike advertising: "riding" is endless fun

3. Supplement advertising: "Turtle" is safe

4. Glasses advertising: A "brightness" is astonishing

5. Mosquito repellent advertising: No "mosquitoes" silently

6. Scotch tape advertising: There is no substitute for "tape"

7. Internet cafe advertising: "Internet" is a deep love

8. Piano advertising: "Piano" has its own uniqueness Bell, bell at first sight "Qin"

9. Water heater advertisement: "bath" as you like

10. Air conditioner advertisement: no "sweat" in life

11 , Clothing store advertisement: "Clothes and hats" are chosen by people

12. A certain laundry advertisement: "Clothes" are not given up

13. A certain real estate company advertisement: Ten thousand "rooms" are all Prepared

14. A certain cake advertisement: "cake" rises step by step

15. Stomach medicine advertisement: one "no" reaches "stomach"

16. Horse racing advertisement: Enjoy "riding"

17. Electric iron advertisement: Bai "Yi" Baishun

18. Fast food restaurant advertisement: "Burning" is better

19. Washing machine advertisement: "leisure" wife and loving mother

20. Hat company advertisement: choose people with "hat"

21. Stone disease treatment advertisement: big "stone" Small, small "stones" have turned into small pieces

22. Printer advertisements: a hundred stories are worth one "click"

23. Paint advertisements: lustful paint

24. Refrigerator advertisement: Refrigeration Fresh

25. Hemorrhoid medicine advertisement: No need to worry if you have hemorrhoids

26. Garden apartment advertisement: Stay safe with your apartment

27. Dance machine advertisement: dance after hearing the word "machine"

28. Seafood advertisement: take a step forward in "freshness"

29. Dental clinic advertisement: "quickly treat" the population

30. Gift shop advertising: "Rites" are of course

The furniture store labeled the advertisement as "furniture"

A restaurant's signboard said "Thirteen is too full"

A real estate advertisement’s slogan “Bury the Rich on All Sides” is very conspicuous

Pharmaceutical merchants put out slogans with homophonic meanings such as “Don’t stay under the spot”

The word "stop" is written as "仃", fast food is written in the upper left part of the word meal, eggs are written as "Chicken Dan", and various beers are written as "various beers"

--Top 10 failed advertisements in China in 2002 Language

1. The man who makes women’s hearts beat in Qi brand suits

2. Give melatonin as a gift

3. Jiuxin Miteting Soap: Look, you Infected my daughter with mites

4. The beautiful girl smiles at the calm situation

5. It is unexpected when hair falls in love with fertilizer

6 , Dano Day and Night Films, Your New Choice

7. Jordan Chan's Red Star Erke Shoes

8. Come and Go and Have a Cup of Zhijiang

9. Zhang Weijian's Joy of Lang

10. How are you, Starshu Zhiwei?

Yesterday I went to the street to buy some small things, and I heard the loudspeaker of a promotional vehicle repeating something in the distance. As the car got closer, I suddenly realized that it was an advertising car. The billboard clearly read: Shanghai-Hangzhou woolen sweaters are on sale, and in particularly eye-catching fonts and colors it said, "Demolish houses and sell tiles to collect travel expenses." I laughed out loud without being surprised!

To be honest, my country's advertising industry has made great progress since the reform and opening up, especially in recent years, and there are many memorable advertising masterpieces in various media. But what I saw yesterday is not an isolated phenomenon. It’s not uncommon to see low-quality advertising slogans such as “low prices”, “bloodletting with great pain”, and “earth-shaking sales”.

This at least illustrates several problems: first, the advertising practitioners are mixed, second, they are deliberately exaggerating and lacking integrity, and third, they are caused by an impetuous mentality. I hope lame advertisements such as "Tear down houses and sell tiles to raise travel expenses" will disappear soon.

The store's plaque and store name are symbols for customers to remember the characteristics of the store. Nowadays, shops are popping up all over the island city, and people are paying more and more attention to "visual impact". Various personalized store names have become the first trick for merchants to create attractive selling points. Some common and familiar nouns were replaced by novel names, becoming store signboards that attract attention and attract business.

The name of a store on a plaque is not only a symbol, but also a glimpse into its cultural taste, interests, style and ideological realm. A novel, memorable, catchy store name can make customers remember it and leave a deep impression on them. Sichuan restaurants such as "Love Malatang" and "Food is the Heaven" became famous overnight due to the popularity of film and television dramas.

However, some businesses believe that "Pong" in the store name can "disguise the real thing from the fake", so "Dong Lai Shun" became popular, and various "Lai Shun" appeared on the streets; "Aunt Zhang" became famous, " "Aunt Li" and "Uncle Wang" also "went out". There are also some who do not hesitate to resort to "evil signs" in order to be unique. In addition, there are many signs that use homophonic words as signboards. For example, a clothing store is called "Yiyi Perseverance".

In the world of porridge, there are all kinds of porridge, which dazzles people. When read in Shanghainese, it’s like heaven and earth! There was a clothing store on Pudong Avenue called Yiyibushe. I was sitting on the bus and looking at the scenery outside the window, and I was deeply impressed by the name of the store. The idea came from Yiyibushe. There is a hairdressing shop at the intersection of Shiquan Street and Wuqueqiao Road, called "Ding Sheng". A customer understood the name of the store this way: "Dingjian" is a homophony of "top", which means "first-class technology"; "Jian" means "scissors", which represents the hairdressing industry; "Ding" can also be understood as "top of the head", It indicates that the service object is "hair" - the two-character store name expresses three meanings. The names of some shops are very eye-catching, which plays a role in attracting customers to the door. There is a grocery store called "Zaqizaba"; a store specializing in large-size clothing is called "Fat Man Has No Worries", and the store name clearly expresses the market positioning and effect; there is a men's underwear store called "Neikufang" , "Neiku" is the homophone of "underwear", and "cool" means "fashion". There is a clothing store in Bifengfang called "Chuangbang", which means "helping you dress" and dressing you up. The store owners are three young women who are all good at matching clothes. "Chuangbang" means "exposed" in Suzhou dialect. It is used in a derogatory sense as a compliment. However, the response is very good. Many customers come in because of this name.

Xia Wei, the chairman of "Yikelong", attaches great importance to store names. The names of the clothing stores he opens are very unique, such as "Armed", "Demeanor" and "Edge". She said that the first thing customers see is the store name, not the products. A well-chosen store name will arouse customers' desire to know more about the store and its products. A good store name is one of the best ways to attract customers.

In my opinion, a good store name should be easy to understand and remember, have broad recognition, be full of intimacy, and be easy to spread. It is best to find it from the most frequently used daily expressions; be unique and able to attract customers. It attracts customers' attention, expresses rich meanings, has a certain cultural content, and is both elegant and popular. If the market positioning and industry characteristics can be included in the store name, it will be even better. However, relevant people believe that although a good store name can bring business, merchants cannot have the idea of ????"one beauty covers all ugliness". The quality of business performance still depends on basic factors such as product, service quality and variety. The store's signboards must be eye-catching not only by seeking novelty, but also by using homonyms in a harmonious way, respecting cultural traditions and social value orientations. However, in addition to making the store name famous, packaging the overall image of the store and giving certain characteristics to the products and services can truly capture the hearts of customers and turn the store name into a veritable golden sign.

Also, regarding the irregular use of words, one is the use of traditional Chinese characters (except registered trademark stereotypes), mainly including celebrity inscriptions and registered trademark traditional Chinese characters without the "R" mark; the other is the use of foreign languages ??alone When text or Chinese and foreign languages ??are used together, standardized Chinese characters are not mainly used and foreign characters are supplemented. There is a phenomenon of large English words and extremely small Chinese words in advertisements; third, the use of typos and typos; fourth, the use of idioms in advertisements does not comply with regulations and causes misleading; Fifth, the terms used in health product promotion and advertising are not standardized. "PK" appears frequently in newspapers recently. While some people may know what these two-letter abbreviations stand for, such usage of the phrase violates state regulations. If the newspaper must quote, "PK" should be quoted in double quotation marks, and the Chinese translation should be added, such as: "PK" (competition).

There are many "invisible bombs" hidden in it! For example, the slogan "No mosquitoes in silence" in mosquito coil advertisements; "My shape, my shape" in beauty shops; "Endless fun riding" on motorcycles, etc., will mislead many people and lead to misunderstanding of the language.

With the development of society, a serious "virus" has flowed into our country. This virus is called typos. Typos can be seen everywhere on the streets, in newspapers, and on film and television.

Typos: As the name suggests, it refers to typos and typos.

If someone writes "Ran" as "Ran" [write Jiu as a pill] and "Yi" as "Yi" [a little too much], these are typos; write "Suggestion" as " "Jianyi", the "meaning" is another word. There are many reasons for the occurrence of typos, and their adverse effects or harms cannot be ignored.

There are both subjective and objective reasons for typos.

The main subjective reason is that many people think that writing Chinese characters is a personal matter. It doesn’t matter if you have one less stroke or one more stroke. As long as you or others can understand how to write, it will be fine; or some people have not mastered it at all. The structure and writing method of some characters. Of course, sometimes you can write a certain character but write it by mistake when writing. For example, some people write "武" as "武" [Write [彰] as [哥]], write "豸豸" as "豸豸", or write "Perseverance" as "Qi Perseverance" and so on. Some people, especially individual store operators, write some irregular simplified characters or other characters out of convenience. It is even more common for someone to write "wine" as "jiu" and "biscuits" as "binggan".

The objective reason is that Chinese characters themselves are ideographic characters, and many Chinese characters have many strokes, so Chinese characters are difficult to remember and write. Compared with pinyin characters, the error rate of Chinese characters is quite high; in addition, in Chinese, homophones and close pronunciations There are too many words, such as "win" and "win", "bian" and "bian", "Qing" and "Qing"; "must" and "necessary", "there" and "where", "according to" With "agree", "inspect" and "inspection", as well as "informative" and "detailed", etc., it is easy to make mistakes or confusion if you are not careful.

If a person writes typos intentionally or unintentionally, it will be confusing or even misunderstood, which will affect the expression of meaning and even lose the communicative function of the text. For example, some business operators sell things and write "flower roll" as "wreath" on their advertising signs, "big fish" as "poop fish", etc. As a result, customers stop looking at the word, and even if there is a sale, they will It doesn’t work.

On the issue of using Chinese characters, each of us must have a correct understanding, attach great importance to it, and fully and accurately grasp the pronunciation, shape, and meaning of Chinese characters; we must write less or no typos, and consciously correct typos. . Only when we use Chinese characters correctly and standardizedly and strive to improve our ability to express ourselves can we make Chinese characters better serve our lives and modernization.

In 2005, on the occasion of its 10th anniversary, the magazine "Ziwenchezi", known as the "woodpecker in the language forest", published the "100 Most Common Characters in Contemporary Chinese Publications". These 100 characters have the highest frequency of errors in the past 10 years. According to expert statistics, if these 100 common aliases are corrected, the total number of aliases in publications will be reduced by more than half.