Since August 3rd, "Chinese Seal Dancing Beijing" has officially become the emblem of the 29th Olympic Games. This emblem with Chinese seal as the carrier and rich oriental cultural characteristics adds more colors to the Olympic family.
According to BOCOG, "Dancing Beijing with Chinese Seal" has four meanings: one is the ingenious combination of China characteristics, Beijing characteristics and Olympic elements. Taking seal as the main form of expression, China traditional seal, calligraphy and other art forms are combined with sports characteristics, and after artistic exaggeration and deformation, it is skillfully transformed into a sports humanoid who runs forward and dances to meet victory. At the same time, people's modeling looks like the charm of the modern word "Jing", which contains a strong China charm.
The main pattern is represented by the seal (Xiao Zhuan), a traditional cultural symbol of China, and the standard color of the main pattern is red, which conveys and represents the festive and warm atmosphere of China culture. As early as four or five thousand years ago, seals appeared in China. It is a traditional cultural and artistic form in China, and it is still a widely used form of social integrity, which means that Beijing will realize its "solemn commitment to host the best Olympic Games in history". In addition, red has always been regarded as the representative color of China, with the characteristics of representing the country, celebration and cultural traditions.
This symbol also represents that Beijing is welcoming athletes and people from all over the world to gather in Beijing with the attitude of reform and opening up, vividly expressing Beijing's enthusiasm and sincerity in welcoming visitors from all directions with open arms and conveying the Olympic concept and spirit. The image of the athlete in the seal combines rigidity with softness, and the image is close to the people. It contains China culture, is full of movement, and embodies the Olympic spirit of "Faster, Higher and Stronger" and the principle of Olympic movement with athletes as the core.
The second is that the standard font design of city plus year is unique and unique. The font of "Chinese Seal Dancing Beijing" is in the style of bamboo slips in Han Dynasty, and the strokes and charm of this font are organically integrated into the font of "Beijing 2008", which is natural, concise and fluent, and integrated with the emblem graphics and the Olympic rings. Font conforms to the purpose of market development and is in harmony with the pattern style of the main body of the logo, thus avoiding the legal disputes of future counterfeiting and infringement that may arise from the use of ready-made fonts in the overall logo registration and standard font registration.
The third is the proportional coordination between the overall structure and the independent structure. In Dancing Beijing with Chinese Seal, the layout and proportion among Chinese seal, Beijing 2008 and the Olympic rings are almost perfect. When each part is used independently, the proportion is reasonable without losing coordination.
Fourth, it is conducive to the application of image landscape and market development. The International Olympic Committee's intellectual property registration agency believes that the main pattern of "Chinese Seal Dancing Beijing" has the conditions to be registered as an independent trademark and has great potential in urban landscape layout and venue environment layout.