Some time ago, a "voted car name" suddenly appeared in the automobile industry, the Haval Big Dog. Since the announcement of the Haval Big Dog, Great Wall Motors' overall promotional style has begun to "change".

Recently, the editor suddenly discovered... Great Wall Motors is about to open a zoo. The Euler brand under Great Wall Motors is going to announce a new model, which is said to be named Euler Cat.

As the saying goes, you have a Havaldog and I have an Euler cat. As the Great Wall Motor Group, it can be regarded as a "cat and dog", and it looks like a winner in life! However, after the editor carefully looked at the trademark registered by Great Wall Motor Co., Ltd., the editor realized that Great Wall does not want both cats and dogs, but directly opens a zoo!

I suggest that Great Wall Motors can go to Mr. Yu Qianyu's "Heaven and Earth Split", oh no, "Tian Jing Di Hua" pet park to learn more. After all, Uncle Qian'er's house is huge and there are many animals.

When an avalanche occurs, no snowflake is innocent. When the Great Wall started attacking animals, no creature was innocent. I made up a couplet for the Great Wall. The first line is about Haval Wolf, Haval Leopard, and Haval Dog asking you to climb the mountain. The second line is about Euler Bear, Euler Tiger, and Euler Kitten taking me to take pictures? Hengpi: Do others still have a chance?

When When everyone thought the Great Wall was just going to open a zoo, the reality was actually more dramatic...

Let's put it this way. Our "trademark registrar" at Great Wall must be a "big fan of Li Yunlong". This time, the Great Wall took action on the word "cannon"! There is the Great Wall Cannon in front, and we already feel that the name is bold enough, but in fact it is just a little bit, just the tip of the iceberg!

In fact, in addition to the trademark of the Great Wall Cannon, our Great Wall also has a more powerful "Lightning Cannon". The lightning cannon will blind you first! Well, that's it. If the Lightning Cannon appears in the future, don't forget to remember me, who once wrote the birth history of the "Lightning Cannon"...

Of course, if you think the Lightning Cannon is the pinnacle? Then you are still wrong, this is still not the top. At this time, our Great Wall "trademark registrar" secretly turned his back, leaving an unreadable smile. OK! clear! So...

The thunder cannon is here! Based on lightning, it creates the sound of 108 V8 engines blasting the streets at the same time. According to the time difference between thunder and lightning, the lightning cannon is intended to "blind" your eyes, while the thunder cannon is intended to "blow" your ears after "blinding" your eyes. The sight and hearing are "enough for your kid to drink a pot". Of course, we are only halfway up the mountain. At most we can sing "Little White Boat", but we are far from reaching the height of the top of the mountain.

Of course, after using up the artillery fire of physical phenomena, we still need to engage in some civilian artillery. Therefore, the Great Wall's first artillery piece, the Great Wall's second artillery piece, and the Great Wall's 3,456,789 artillery pieces came in neat formations.

Do you think that the so-called arranging numbers and setting up a cannon crew is the pinnacle operation of the Great Wall? You are still wrong, we can still contextualize the color and texture of the cannon! Gold cannons are powerful and silver cannons are beautiful. Bronze cannons are easier to mass-produce, while iron cannons are undoubtedly more suitable for use. Our Great Wall has arranged them all. Not only that, our Great Wall has also prepared adjectives such as new cannons, old cannons, and divine cannons.

The Great Wall, which has worked hard on the word "Pao", may no longer be satisfied with "noun" trademarks and has begun to pay attention to some "adjective" trademarks. Finally, various comfort-related adjectives such as Great Wall Comfort and Great Wall Comfort began to be officially added to the trademark registration list of Great Wall Motor Co., Ltd.

In fact, in the final analysis, the reason for the emergence of such strange trademarks may not be the manufacturers themselves, but mainly to prevent someone from "maliciously registering". Previously, there have been instances of self-media trademarks being maliciously registered, and trademark squatting targeting companies is even more “disgusting.”

Coincidentally, we followed the same method and searched for other different car manufacturers, and we found that everyone had the same routine.

Of course, everyone has more or less similar situations, but there is a gap between them and the Great Wall who dared to open a zoo! Today, when trademark and copyright issues are increasingly valued, our awareness of the protection of intellectual property rights should be getting higher and higher! Therefore, the so-called "zoo" of the Great Wall is actually another kind of "forced helplessness".

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.