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The development history of Liuhe Group

In June 1991, the Science and Technology Feed Business Department was registered and established, mainly selling feed, veterinary drugs, seeds, etc.

In April 1993, a limited company was registered and invested in the construction of the first high-tech feed factory, engaged in the production and operation of premixes and breeding poultry (eggs).

In 1994, the Academy of Agricultural Sciences was established. At the same time, it invested in the construction of a veterinary drug factory and became involved in the production and sales of veterinary drugs.

In June 1995, Shandong Liuhe Group was established. In the same year, the first compound feed production plant was rented and built, and the production and sales of compound feed began. In 1997, it fully took over the Pingyi Animal Husbandry Industrial and Commercial Feed Factory, Refrigerated Processing Plant, and Breeding Chicken Farm, and carried out "one-stop" operation. In the same year, the project of “Thousands of farmers becoming rich through breeding” was implemented.

At the end of 1997 and the beginning of 1998, three major business strategies of "low-profit operation, service marketing, and intensive development of close-range markets" were proposed and implemented.

In 1999, we expanded the layout of Shandong production bases, explored data marketing, and established the group's information management network.

In 2000, the new concept of standardized and modern breeding of commercial chickens was proposed and organized.

In 2001, Liuhe Feed Co., Ltd. was established based on the feed sector of Shandong Liuhe Group.

Since 2001, Liuhe Group has developed rapidly with 10-15 new enterprises every year. Feed, meat processing, breeding and animal health products have developed comprehensively and rapidly, becoming an animal husbandry company with great influence in the industry. Enterprises with industry advantages.

In 2005, it entered into a strong alliance and comprehensive cooperation with New Hope Group; it proposed the ambitious goal of building a world-class agricultural and animal husbandry enterprise; the Liuhe trademark was rated as a "Famous Trademark in China", and the group's sales revenue exceeded 100 billion.

In 2006, the Pingdu standardized breeding model and the Pingyi integrated business model were promoted within the group; Liuhe brand poultry feed won the title of "China Famous Brand"; it joined hands with Shaanxi Shiyang to promote the development of animal husbandry in the northwest region; proposed The corporate vision of "Profiting the farmers and benefiting the eaters".

In 2007, Liuhe and the Wudi government established the first domestic guarantee company in Wudi that specializes in providing guaranteed loans to farmers - Wudi Hexingmu Animal Husbandry Guarantee Co., Ltd., with a registered capital of 20 million yuan. ; Liuhe brand aquatic feed won the title of "China Famous Brand"; formed a strategic alliance with Shanxi Elephant Group; the group was selected into the top 500 Chinese companies in 2007, ranking 362nd; the group's annual sales revenue exceeded 20 billion yuan.

After more than ten years of development, Liuhe Group has developed from a feed production enterprise into a large-scale leading enterprise in the industrialization of agriculture and animal husbandry. By the end of 2008, the group had more than 200 subsidiaries, including more than 100 feed companies, more than 50 livestock product processing plants, more than 30 breeding livestock and poultry farms, and more than 40,000 employees. It is the largest supplier of poultry meat products in China. business. In 2008, the group's sales revenue reached more than 32 billion yuan, its feed sales exceeded 7.4 million tons, and it produced more than 1 million tons of poultry meat. In 2009, the group's sales revenue exceeded 40 billion yuan, and feed sales reached 10.1 million tons.

In 2008, Liuhe Group and local governments jointly established 5 new breeding guarantee companies, bringing the number of joint ventures to 90. The group was selected as the 250th among the top 500 Chinese enterprises. Liuhe Group was recognized as a national professional research and development sub-center for agricultural product processing technology and feed. Both chicken and duck meat obtained the certification of pollution-free agricultural products from the Ministry of Agriculture. The meat and duck series products were recognized as national famous brands. agricultural products. Liuhe Group has been rated as a strong enterprise in China's meat food industry, an outstanding leading enterprise in agricultural industrialization in Shandong Province, and has won the industry leadership award from the Shanghai Meat Industry Association for three consecutive years, and is one of the top ten high-quality best-selling brands.

In 2009, the group was ranked first among the top 50 meat food industry companies in Shandong Province in 2009, fourth among the top 100 companies in Qingdao in 2009, and sixteenth among the "Top 100 Shandong Enterprises in 2009". It is one of the "Top 50 National Feed Enterprises in 2009". At the Fifth World Pork Conference of the World Meat Organization, Shandong Liuhe Group Co., Ltd.'s "Liuhe Brand" food won the "Most Valuable Brand in China's Meat Industry". The group's technology center was recognized as a "Nationally Recognized Enterprise Technology Center."

In September, the Group and the China Feed Industry Association *** jointly hosted the China Feed Industry Association’s fifth large-scale enterprise gathering and the 2009 Feed Industry Development High-Level Forum.

In 2010, the group ranked 157th among the top 500 Chinese enterprises and 72nd among the top 500 Chinese manufacturing companies. The cooked food products were successfully selected as "Exclusive Products for the World Expo" and were awarded the title of "Reassuring Caterers Serving the World Expo". Prepared food was successfully exported to Japan. It was jointly selected as a national innovative pilot enterprise by the Ministry of Science and Technology, the State-owned Assets Supervision and Administration Commission of the State Council, and the All-China Federation of Trade Unions. Obtained 97 authorized patents. It was awarded "National Advanced Enterprise in Feed Industry Participating in the Construction of New Socialist Rural Areas" and "National Advanced Enterprise in Fulfilling Social Responsibility in Feed Industry" by China Feed Industry Association.