The upper and lower sliding keys of the Redmi k4 switch are the switch of the telephone card slot.

Brand positioning

From the initial positioning, Redmi series is the product positioning of quantity. The red rice mobile phone (the first mobile phone in Redmi) uses MediaTek's 28 nm quad-core processor with a display screen with a resolution of 128×72.

in the sales mode, choose to cooperate with China Mobile and QQ Space; At the price of 799 yuan, this thousand yuan machine is unstoppable. The data at that time was that the first batch of 1, units were sold, and more than 9 million users made reservations through QQ space.

going up is as high as 1499 yuan (red rice Pro released in July 216)-this price positioning even crosses with some mid-range products of Xiaomi brand to some extent.

on January 1th, 219, Xiaomi held a new product launch conference in Beijing, and a brand-new independent brand Redmi Redmi was launched. [11] In response to comments from netizens, Lei Jun said: Separating Xiaomi from Redmi and developing in different directions can make Xiaomi brand better. Redmi Redmi focuses on the ultimate cost performance, focusing on the e-commerce market. Xiaomi focuses on high-end and new retail.

Lei Jun said that English brands are simple and practical English words, and it is difficult to register trademarks in the world. The name Redmi has been used abroad for many years, and it is well known to the public. Redmi's translation of Redmi was insisted by Hugo Barra, the former global vice president of Xiaomi.