No. Dongfangfu and China Jewelry are not the same company. Dongfangfu is a trademark registered by Wang Hui, with registration number 30231189. It also has nearly 30 jewelry direct-sale stores in Qingdao, Yantai and Weihai. China Jewelry is a state-owned enterprise brand, its full name is China Jewelry Import and Export Co., Ltd., which was established in 1985. Affiliated to China National Arts and Crafts Group Co., Ltd., a subsidiary of China Poly Group Co., Ltd., it is a central enterprise supervised by the State-owned Assets Supervision and Administration Commission of the State Council and has the registered trademark "China Jewelry". They are two completely different brands and belong to different companies, so they are not the same company.