In October 1959, the Anhui Provincial People's Government allocated 100,000 yuan to build the state-owned Bo County Gujing Distillery. The first generation of Gujing people represented by the old factory director Nie Guangrong only had more than a dozen private houses. Under the simple conditions of one horse, one workshop, one pot and seven fermentation tanks, through the excavation and utilization of century-old cellars, we searched, sorted out and scientifically implemented the ancient method of brewing Jiulengchun wine, and survived three difficult years with tenacious fighting spirit. , brewed high-quality Gujing tribute wine and embarked on the arduous journey of starting a business for the first time.
In 1963, at the Second National Liquor Appraisal Conference, Gujing Gong Liquor was famous for its unique style of "clear as crystal in color, pure as orchid in fragrance, mellow and mellow in the mouth, and long-lasting aftertaste". Ranked second among the eight famous wines in China, it attracted the attention of the industry for a while and won the first golden sign of development. Subsequently, in 1979, 1984 and 1989, Gujinggong won the gold list of China's famous wines at the National Wine Appraisal Competition, becoming the "four consecutive" famous Chinese wines. It was praised by the world as the peony in wine, and was among the first batch of wine products. Received the honor of a special gift from the Great Hall of the People and walked into the state banquet.
In 1989, facing the market crisis, Gujing adapted to changes and survived through changes. Through the famous "Huangshan Conference", he successively resorted to "reducing prices", "liability management" and "valued sales". "Strategy, this initiative enabled Gujing to be the first to get out of the misunderstanding of the sales of famous Chinese liquor, and the first to break out of the trough in the national liquor industry, realizing the evolution from a planned economy to a market economy, and triggering a management revolution in the liquor industry. In the same year, Gujing ranked among the 500 largest industrial enterprises in the country for the first time.
In 1990, the company formally established the policy of "establishing factories based on science and technology, multi-faceted development, compound operations, and comprehensive development", which kicked off its foreign investment and development.
In 1994, Gujing passed the China Fangyuan Product Quality Certification and passed the ISO9002 quality system certification five years later. In the same year, the State Economic and Trade Commission issued a document to promote the "two effects" of Gujing to enterprises across the country.
In early 1995, Gujing Group was officially put into operation and introduced the CIS system. In the same year, Gujing, which was developing rapidly, summarized the "five major mistakes" in its progress. The following year, a massive company-wide study and discussion activity titled “Strengthen Yourself and Become a Qualified Gujing Person” was launched.
In 1996, Gujing Gong B shares and A shares, the first B shares in Anhui Province and the first A shares in the liquor industry, were listed on the Shenzhen Stock Exchange. "Gujing Gong Liquor" became the first Chinese liquor The first publicly listed company in the industry. Gujing Distillery was also restructured into "Anhui Gujing Gong Liquor Co., Ltd."
In 1996, Gujing successfully completed the entrusted operation of Hefei Gujing Hotel; in the same year, it invested in acquisitions and successively established Xiaoxian Shuangxi Wine Company and Fuyang Snow Beer Company.
In 1999, the "Gujinggong" brand was recognized as a "China Famous Trademark" by the State Administration for Industry and Commerce.
In 2001, Gujing started his third business venture and made adjustments to the organization, personnel, salary, assessment and marketing strategies. These five reforms have built a framework, set a stage, and streamlined the procedures for the company's future development.
In 2003, Gujing industry integration took a new step. By establishing a corporate guarantee company, a pawn company, and starting to prepare for the establishment of Anhui Gujing Investment Management Company, it initially built a Gujing financial industry platform and accelerated the development of Gujing capital operations. pace.
In 2005, Gujing Gongjiu Co., Ltd. invested heavily in launching a wheat deep processing project, further integrating the original Gujing Alcohol Branch, Bozhou Kaiweide Vegetable Oil Co., Ltd., and Gujing High Protein Feed Factory to establish Anhui Rui Fuxiang Food Co., Ltd., a 150,000-ton wheat deep processing project was put into operation.
In 2006, the group's subsidiaries were developing well, and the hotel group was awarded the "Top 20 National Brands in China's Hotel Industry in 2006". Gujing Jiufang Pharmaceutical Co., Ltd. successfully developed the second-category new drug Ge Ke Tong Luo Capsule, which represents the highest level of national proprietary Chinese medicines, and obtained the new drug certificate and production approval. The share-trading reform of joint-stock companies was successfully completed.
In 2007, with the strong support of the Bozhou Municipal Party Committee and Municipal Government, the Gujing Group worked together to overcome the difficulties and achieved dual achievements of stability and development. At the same time, it vigorously promoted the "comprehensive improvement and revitalization of Gujing Group". "strategic planning.
The company and the China Food Industry Association jointly established the Light and Flavor Liquor Research Institute, and the light and elegant wine Gujinggong 946/846 was successfully launched, becoming the "latest weapon" for the Anhui liquor industry to enter the domestic high-end liquor market.
In 2008, Gujing Liquor Culture Expo Park passed the 4A certification of the National Tourism Administration and became the first 4A scenic spot in the Chinese liquor industry. Once the vintage puree Gujing Gong Liquor was launched, it was well received by all walks of life. Gujing Group's enterprise restructuring work has made breakthrough progress.