The latest slogan of Burberry 223 is Time flies, and Burberry lasts forever.

Burberry has a history of 16 years and is a famous brand with strong British culture. It has long been synonymous with luxury, quality, innovation and timeless classics, and its windbreaker is well-known all over the world as a brand logo.

under the leadership of Christopher Bailey, chief creative director and CEO of Burberry, the brand keeps pace with the times. It is full of modernity and advocates the expression of true self, and at the same time it inherits the original value concept and brand tradition since its establishment in 1856.

In December 218, the Top 5 World Brands in 218 compiled by the World Brand Lab was released, and Burberry ranked 224th. In October 219, Interbrand ranked 96th in the Top 1 Global Brands list.

Brand Logo

During World War I, soldiers of the British army fought in trench coats designed by Thomas Burberry. The knight Logo with a shield in his left hand and a flag in his right hand became the origin of the original logo of Burberry brand.

in p>1924, Burberry created another brand logo: Nova Check (four-color plaid pattern representing Burberry brand). The original Nova Check only appeared on the lining of windbreaker, with the development of Burberry.

this check pattern, which is composed of light brown, bright red and black and white, has become the core pattern of Burberry brand. In 1967, Burberry officially registered Nova Check as a trademark, and then applied it to other products of the brand.

in p>218, Burberry made a transformation, replacing the century-old knight logo with simple fonts. The new pattern was inspired by the "T" and "B" in the name of Thomas Burberry, the brand founder, and the white "B" was interspersed with the orange "T" to form a continuous totem print. This pattern replaces the Nova Check pattern designed in 1924 and is applied to the product.

above content reference: Baidu Encyclopedia-Burberry