Well-known trademarks, as the name suggests, refer to trademarks that have a high reputation and are well-known to the public. “Well-known trademarks” come from the Paris Convention for the Protection of Industrial Property, which stipulates that member states should undertake to provide greater protection to well-known trademarks than ordinary trademarks. In this sense, "well-known trademark" is a legal concept rather than a conventional title, and "well-known" in Chinese was originally used as a verb, which means to spread and make famous, but cannot be used as a noun. In life The word corresponding to "well-known trademark" is "famous brand", but the two are only similar but not the same. First, a well-known trademark refers to a trademark that is well-known to the public in a large area within a country. There are no local well-known trademarks, while "famous brands" include "national famous brands" or "provincial famous brands" or "local famous brands" Secondly, well-known trademarks refer to trademarks, while famous brands sometimes do not refer to trademarks, but may refer to company names; thirdly, the identification of famous brands has no legal basis in China, and is just a daily life term of the public. However, well-known trademarks can only be recognized by the Trademark Office of the State Administration for Industry and Commerce. If they are not recognized by it, they cannot be called "well-known trademarks"; fourthly, and most importantly, there is no legislation to protect "famous brands", and well-known trademarks There are corresponding laws and regulations.