For entrepreneurs, a trademark is the legal guarantee and hidden asset of their brand. In the current Internet environment, a company's website has become more and more important for any company. Customers no longer need to inquire or visit to learn about your company. A website is enough for customers to learn about a company. When it comes to the domain name of the website, having a good domain name is the same as having a good trademark. They are also wireless assets. Below, Bajie Intellectual Property Trademark Transfer Network will tell you slowly. The development of the Internet is unstoppable. LeTV announced on January 22, 2016 that it would launch a new domain name le.com and a new LOGO. This domain name, worth tens of millions of dollars, is considered to be more in line with LeTV's ecological strategy. In addition, JD.com purchased the JD.com domain name for 30 million yuan and still uses it today; Xiaomi’s current domain name mi.com was sold for US$3.6 million; Qihoo 360 spent US$17 million to change the domain name suffix from 360.cn to 360.com. Not to mention the value of domain names such as Alibaba and Baidu. However, nowadays people are more aware of domain names. Nowadays, concise and easy-to-remember domain names have basically been registered. The domain name is the network mark of an enterprise. Bajie Intellectual Property recommends that you choose a domain name that is similar to your company name or product, and mainly use domain name suffixes such as cc, com, cn, com.cn, and net. Take the domain name () of Bajie Intellectual Property Trademark Transfer Platform as an example. We use mp in the middle, which is also the initials of Bajie Intellectual Property. Such a concise and clear domain name is very easy for customers to accept and become familiar with. A good domain name can often give Businesses bring more value. No matter how famous the project is, if it does not have a registered trademark, it will eventually lose! As a company, no matter how famous or good a company brand is, it already has a product brand. If you do not have a trademark for this brand, then everything you do is in vain. Without owning a trademark, it means nothing to a company, and once it becomes famous, it can easily cause legal disputes. The recent hotly debated trademark infringement case of "If You Are the One". This incident has brought important lessons to the Internet industry: First of all, even if a project has won widespread recognition from society, there is no registered trademark in key areas and there is no guarantee. And the more famous it is, the greater the chance of being sued. The main reason is that Chinese people have a weak awareness of trademark protection and registration is not comprehensive enough. Overall, if domain names and trademarks are not taken seriously, brands are at risk. Therefore, for entrepreneurs, domain names and trademarks are the first things that entrepreneurs need to consider.