Legal analysis: Trademark classification refers to trademarks consisting only of words, including Chinese characters and ethnic minority characters, foreign characters and Arabic numerals, or trademarks composed of various different characters. It is also the basic unit for applying for trademark registration procedures and paying fees. Word trademarks

refers to trademarks consisting solely of words, including Chinese characters and ethnic minority characters, foreign characters and Arabic numerals, or trademarks combined with various different characters.

Graphic trademarks

refers to trademarks consisting only of graphics.

It can be divided into:

1. Symbol trademarks: refers to trademarks that use certain simple symbols to form patterns;

2. Geometric figure trademarks: It is a trademark composed of more abstract graphics;

3. Natural graphic trademark: It is a graphic trademark composed of natural objects such as people, animals, plants, natural scenery, etc. Some are based on actual photos, while others are trademarks composed of natural graphics that have been processed, refined, summarized and exaggerated.

Alphabetic trademarks

refers to trademarks that use the smallest writing unit of pinyin characters or phonetic symbols, including pinyin characters, foreign letters such as English letters, Latin letters, etc.

Digital trademark

A trademark composed of Arabic numerals, Roman numerals or Chinese uppercase numerals.

Sound trademark

A sound trademark is a set of music composed of musical notes or a trademark that uses a special sound as a product or service.

For example, a record company in the United States used 11 notes to form a set of music and recorded it at the beginning of the tapes they sold as a mark to identify their products. This company applied for registration in order to protect the exclusive rights of its sound and prevent others from using and copying it. Sound trademarks are currently only recognized in a few countries such as the United States.

Smell trademark

Smell trademark is a trademark that uses a certain special smell to distinguish different goods and services. Currently, this kind of trademark is only recognized as a trademark in certain countries. It cannot be registered as a trademark in China.

Legal basis: "Trademark Law of the People's Republic of China"

Article 8 Any sign that can distinguish the goods of a natural person, legal person or other organization from the goods of others , including words, graphics, letters, numbers, three-dimensional logos, color combinations and sounds, etc., as well as combinations of the above elements, can be applied for registration as trademarks.

Article 9 The trademark applied for registration shall have distinctive features and be easy to identify, and shall not conflict with the legal rights previously obtained by others.

The trademark registrant has the right to indicate "registered trademark" or registered mark.

Article 10 The following signs shall not be used as trademarks:

(1) The same as the country name, national flag, national emblem, national anthem, military flag, military emblem, military The same or similar songs, medals, etc., as well as the names and logos of central state agencies, the names of specific places where they are located, or the names and graphics of landmark buildings;

(2) Same as those of foreign countries; The name, national flag, national emblem, military flag, etc. are the same or similar, except with the consent of the government of the country;

(3) The name, flag, emblem, etc. of the intergovernmental international organization are the same or similar, but Except with the consent of the organization or if it is not likely to mislead the public;

(4) Identical or similar to the official mark or inspection mark indicating the implementation of control and guarantee, except for those authorized;

(5) The same or similar names or symbols as the "Red Cross" or "Red Crescent";

(6) Ethnic discriminatory;

( 7) It is deceptive and can easily cause the public to misunderstand the quality and other characteristics of the product or its place of origin;

(8) It is harmful to socialist morals or has other adverse effects.

Place names of administrative divisions at or above the county level or foreign place names known to the public shall not be used as trademarks. However, exceptions are made where place names have other meanings or are part of collective trademarks or certification marks; registered trademarks using place names will continue to be valid.