The font used for characters in a trademark is a trademark font, which can be printed, handwritten or artistic. It is worth noting that when the font of word mark is expressed in the form of a pattern, word mark will no longer be word mark, but become a graphic trademark.

Many trademark registrants use the fonts in the font library directly to register their trademarks for convenience. Although this saves trouble, they are likely to cause infringement if they are not careful. In recent years, "font companies" have been more and more active in investigating font infringement incidents. Enterprises should consciously avoid these problems and avoid font infringement caused by trademarks.

So how to avoid font infringement during trademark registration?

In order to avoid trademark infringement on the copyright of fonts, it is suggested to choose fonts carefully when applying for trademark registration. We should try our best to choose some free fonts that have no copyright or are not recognized, so as to avoid falling into some disputes such as font infringement in trademark registration, such as boldface, song style, imitation song style and italics. Because these fonts have been used for a long time, the copyright cannot be traced back, so you can use them with confidence.

When registering a trademark, the trademark applicant may also write the trademark name by hand. The copyright belongs to him and he is not afraid of font infringement.

If the font is copyrighted, it should be authorized by the copyright owner to avoid infringement. Fonts used daily by Founder, Hanyi and Microsoft Yahei belong to copyright fonts and enjoy copyright.

There are some common questions about trademark fonts:

What's the difference between actual fonts and trademark registered fonts?

Achieve the "consistent use principle", that is, what font to use when registering.

What if I want to use other fonts after trademark registration?

Once a trademark is approved for registration, the font cannot be changed at will. After the trademark registration is completed, if the font used in the trademark is changed, it will not be protected by the trademark law, and there is even the risk of administrative punishment.

If you need to use other fonts to express the trademark after the trademark is certified, it is recommended that you register another trademark with other fonts. There is no need to search for the trademark again, because you have registered the trademark of the content before, so there is no trademark rejection.

Before registering a trademark, you must choose the font of the trademark correctly, and don't cause future disputes because of temporary negligence. In order to avoid trademark font infringement, in addition to using free fonts, we can also pay copyright fees to obtain the license to use "paid fonts". If we feel that free fonts and copyright fonts can't meet the demand, the applicant can also ask someone to design an original trademark. However, the applicant should negotiate with the designer on the copyright ownership of the original work. Original trademark works can also be protected by registering copyright. China's Trademark Law stipulates that "applying for trademark registration shall not damage the existing prior rights of others." If fonts are used in a trademark without the permission of the copyright owner, even if the trademark has been approved for registration, the font copyright owner has the right to raise objections. The font copyright owner also has the right to request the applicant to stop using the trademark or pay a fee.