homeinn is like home. In December 2001, the company officially designated "Home Inn" as its brand name and applied for trademark registration (former names: "Tangren" and "Penglai").

Homeinns enters the mid- to high-end segment

On November 11, 2011, Homeinns Hotel Group officially announced in Shanghai that it would open 3-4 new mid- to high-end business hotels in China in 2011 - and Yitel (English name: Yitel). In the next five years, Home Inns Group plans to expand the number of Yitel hotels to 50. This move marks that Homeinns officially enters the mid-to-high-end business hotel market.

At the same time, Homeinns Hotel Group appointed Ms. Wu Yihong, Chief Strategy Officer of Homeinns, as CEO of the Yitel Hotel brand. Ms. Wu Yihong has been engaged in market research, concept development, and business planning since she resigned as CFO of Home Inns in May 2010.

Home Inns Group’s attempt to enter mid-to-high-end business hotels began in 2008, and it opened an experimental Yitel Hotel in Shanghai at the end of that year. In the process of further developing the Heyi brand, Home Inns conducted a more in-depth market survey and customer evaluation, carefully summarized the operating experience of the first Heyi store, and worked closely with domestic and international design companies to develop a new design. and packaging.

Sun Jian, CEO of Home Inns Group, said: “After several months of research, evaluation and demonstration, we have clarified the product positioning, marketing channels, development plans and implementation plans of Yi Hotel. Yi Hotel brand It is the potential for future growth and development of Home Inns Group. Our excellent management team has also laid a good foundation for the future success of the Heyi brand."

The Yitel Hotel is another innovation and exploration of Home Inns in the development of the hotel industry. From the perspective of market demand, the demand for accommodation products by different customer groups is constantly increasing. The mid-to-high-end business hotel market is just like the early stages of the development of China's economic hotels. Consumer demand continues to increase, and the mid-to-high-end hotel market has broad prospects.

The way business people use hotels and travel is changing. The newly launched Heyi brand will best meet the needs of guests and provide cost-effective products.

At the same time, Homeinns will continue to develop the Homeinns Express brand. The Yi brand will be a new growth engine for Homeinns Hotel Group, which will also enrich the product line of Homeinns Hotels Group and serve more different customer groups.