Crown watches are branded by Rolex.

Rolex is a world-famous luxury brand. Its logo is a pentagonal crown, which represents its excellent quality and superb skills. The original logo of Rolex watches was a palm with five fingers spread out. Later, it gradually evolved into the registered trademark of Crown to show its dominance in the field of watches.

Rolex watches are famous for their exquisite craftsmanship and unique design, and have become a sacred brand in the hearts of many watch fans. Rolex is a Swiss watch brand affiliated with Rolex S.A. and was founded in 1905.

In 1908, Hans Wilsdorf named the brand Rolex; in 1919, Rolex moved to Geneva, Switzerland; in 1953, the Explorer and Submariner were launched; in 1992 , Rolex launched the Oyster Perpetual Yacht-Master watch and Pearlmaster watch.

Rolex brand culture

Rolex supports well-known tennis events, players and organizations, including: the four Grand Slam events (Australian Open, Roland Garros, Wimbledon Championship and U.S. Open), as well as legendary Swiss golfer Roger Federer.

The Rolex logo design uses a combination of the crown icon and letter design, which also positions Rolex’s position in the watch industry and represents the entire Swiss watch industry which has a good reputation among the people.

Rolex’s original watch logo was designed as a palm with five fingers extended, which indicated that the brand’s watches were entirely crafted by hand. Later, it gradually evolved into the registered trademark of Crown to show its dominance in the field of watches and to demonstrate the imperial aura of Rolex watches in the watchmaking industry.