JOHNNIE WALKER
One of the top ten famous wines in the world.
Johnnie Walker, world-renowned for its excellent wine quality, was founded in 1820 and is the world's largest A Scotch whiskey manufacturer with a long history.
Johnnie Walker
Johnny Walker
JOHNNIE WALKER GOLD LABEL
Johnny Walker
Johnnie Walker Brand Background
China Liquor Industry News Network Annual Sales Volume Exceeds 1,000 Ten thousand cases (nine liters) of Johnnie Walker? is the best-selling Scotch whiskey in the world. It is affiliated to Diageo, the world's leading wine company, and is sold and promoted by Diageo (Shanghai) Wine Co., Ltd.
Johnnie Walker's brand is a symbol of distinguished status and rich connotation. The brand philosophy embodied through advertising is a recognition of successful people and their progress who demonstrate this status and connotation.
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As early as 1920, Johnnie Walker was exporting to 120 countries around the world, becoming the first truly global brand before Coca-Cola left Atlanta.
At any given time, Johnnie Walker has more than 7 million cases of whiskey in production, worth more than the total amount of gold stored in British banks.
Quick links about Scotch Whiskey:
Must be started and finished in Scotland
Made from a blend of pure malt and pure grain whiskey
< p>The whiskey with the shortest age among all the whiskeys being blended determines the age of the entire bottleThe alcohol content must be no less than 40%
Johnnie Walker? Black Label? [Black Label] ?The whiskey is 12 years old and is blended from 40 different whiskeys
Johnnie Walker Black Label whiskey is the world's most beloved high-end Scotch whiskey that has won many honors.
The history and tradition of Johnnie Walker
The birth of a world brand
John Walker’s father died young and his guardians spent ￡417 on Kilmarnock A small store was opened in the town so that John and his mother could make a living. In 1820, John, who was only 15 years old, began to work in the store, selling groceries, wine and spirits, and gradually began to sell some single malt whiskey. However, he found that the taste of single malt whiskey was too strong, and the taste of each barrel varied. Not the same.
Kilmarnock Shop
How to keep the quality of whiskey consistent? John Walker began his attempt. He applied his previous experience in blending tea leaves to whiskey blending, and found that this blended whiskey had more popular qualities. The deep and exquisite taste was by no means comparable to that of single malt whiskey. The job at the beginning was not easy, but as his blending skills continued to mature, John Walker began to receive private orders, specially blending whiskey for some important customers in the store, and his business and the whiskey he blended became famous. Vibrating, rising like the sun.
Although the blending technology of Scotch whiskey was not yet mature until John Walker's death on October 19, 1857, the whiskey he blended was already quite famous in the west of Scotland. John Walker's commercial success laid the foundation for a world-wide wine dynasty in the future. Fortunately, the Walker family inheritance means that the male members of the family have inherited skilled skills and extraordinary vision, allowing the art of blending to reach a higher level. After John Walker passed away, Alexander, who was only 20 years old, inherited his father's business and created a new blend of whiskey and named it "Old Highland Whiskey", the predecessor of Johnnie Walker Black Label whiskey. . In 1867, Alexander registered trademark ownership and demonstrated his far-sighted and pioneering talent for marketing. He designed a slanted trademark and a square bottle that were clear at a glance, and was determined to "pursue the ultimate in quality and create a brand that is on the market." Whiskey like no other.”
Alexander died in 1889. His youngest son, Alexander Jr., followed his father's ambition and became a master whiskey blender. His great skill and dedication were exactly what was needed to create subtle flavored blends; while his brother George was a marketing genius who traveled the world building a worldwide sales network and foresaw the need to create new Only brands can satisfy people's changing tastes.
Little Alexander realized that the future success of Walker family whiskey would lie in ensuring a reliable supply of raw materials. He is particularly fond of the single malt whiskey produced by Cardhu Distillery.
Little Alexander and George valued the whiskey from Cardhu very much, and they decided to buy the distillery and make it the mainstay of the production of Walker's blended whiskey. As a result, they negotiated the purchase terms with Elizabeth, the daughter-in-law of the founder of the winery, and finally concluded the deal, which became the beginning of a long-term cooperation between the Walker family and the Cumming family.
The Walker family has been diligently pursuing the blending process of blending high-quality single whiskeys from Scotland, thus creating an extremely fragrant blended whiskey. At a time when people are questioning the authenticity of many products, Walker's name conjures up feelings of trust and respect.
When Johnnie Walker Red Label whiskey and Johnnie Walker Black Label whiskey were introduced to the market, George wanted to design an advertising tool that would humanize the brand's values. . So he invited the famous painter Tom Brown to have lunch. During the meal, they sketched the image of "Walking Gentleman" on the back of a menu. George looked at it carefully and added "Born in 1820, but still marching forward". At this point, the entire concept is complete. Regarding this creative idea, little Alexander had another anecdote, which was recorded in the July 1928 issue of DCL Gazette magazine, "...about the image of 'Johnnie Walker' in our advertising, the true story is this: It In fact, it originated from a discussion I had in London. I wanted to connect the image of my grandfather with advertising, so I gave the old painter Tom Brown an old photo of my grandfather. He quickly drew a little man and added my grandfather's picture to it. The face and demeanor were so vividly drawn that we agreed that this would give the best results, and the entire campaign would unfold from this one-inch figure..." The "Walking Gentleman" soon became one of the first. One of the most recognized advertising icons around the world. Today, this "Walking Gentleman" logo has become a symbol of high-quality Scotch whiskey and is admired by discerning people around the world.
Johnnie Walker: Today
In 1909, the world’s three largest whiskey brands, Dewar’s, Buchanans and Walkers, began their initial efforts to merge. But this merger was not realized until 16 years later, in 1925, when Distillers Ltd. acquired all three brands.
By 1920, Johnnie Walker had become one of the truly world-class brands, selling in more than 120 countries around the world. In 1933, Distillers was granted a royal charter to supply whiskey to King George V, and it remains the official whiskey supplier to the British Royal Family.
Since the 1930s and 1940s, Distillers Co., Ltd. has continued to promote the Johnnie Walker brand while developing its business, expanding new warehouses and office space. In 1966, the company needed to expand again to accommodate growing demand, so the company purchased a 32-acre site in Barleith, three miles from the small town of Kilmarnock, and built a new distribution center. In 1968, Princess Alexandra personally presided over the opening ceremony. In 1970, the company celebrated its 150th anniversary. In 1979, a new blending and bottling plant was built at Shieldhall, Glasgow.
In 1986, Distillers Co., Ltd. was acquired by the brewing giant Guinness and renamed United Distillers Company. Eleven years later, in 1997, Guinness and Grand Metropolitan merged to form Diageo, becoming the largest corporate merger in the UK at the time.
Through the merger of International Distillers and Vintners (part of Grand Metropolitan) and United Distillers (part of Guinness), United Distillers and Vintners (UDV) was eventually established. In 2002, it was renamed Diageo in many markets around the world.
A brief introduction to Johnnie Walker and the Scotch whiskey industry
Johnnie Walker
Johnnie Walker is the world’s number one selling Scotch whiskey, with four bottles of Johnnie produced every second Walker whiskey was drank.
Impact Magazine, the authoritative magazine for alcohol brands, named Johnnie Walker Black Label whiskey the best-selling premium Scotch whiskey in the world.
Johnnie Walker's annual sales in more than 200 countries total approximately 10 million cases (nine-liter packages), equivalent to 120 million bottles.
Johnnie Walker is one of the earliest global consumer brands. As early as 1920, it was sold in more than 120 countries around the world.
Scotch Whiskey Industry
The annual global market is approximately 989.5 million bottles of Scotch whiskey. (Data source: Scotch Whiskey Association)
Scotch whiskey is one of the top five export products in the UK, with more than 2,000 varieties, and has maintained an export value of more than 2 billion pounds for eight consecutive years. (Data source: Scotch Whiskey Association)
There are approximately 11,200 people in Scotland engaged in the Scotch whiskey making industry, mainly concentrated in rural areas of Scotland. (Data source: Scotch Whiskey Association)
The trend in the whiskey industry favors premium brands. Premium whiskey and single malt whiskey have grown faster than the overall whiskey industry over the past decade.
Note to Editor
“If I want a sip of spirits, there are over 6,000 whiskeys to choose from every day. But at least every week I have a glass of Johnnie Walker Black Label [Black Label] Whiskey...It is the pinnacle of premium whiskey..."
Excerpted from "Classic Blended Whiskey" Jim Murray, 1999.
“In pursuit of the ultimate in quality, we are determined to create a whiskey unrivaled on the market” – the brand has been committed to achieving Johnnie Walker’s founding mission statement since Alexander published it in 1887 The highest product quality, blending the top single whiskeys to get the best premium blended whiskey. Born from the passion and skill of the Walker family, adhering to the tradition of the founding master blenders, Johnnie Walker's contemporary master blenders are still working tirelessly to improve and create its whiskeys. In addition, Johnnie Walker also benefits from its cooperation with Scotland's most famous single malt and single grain distilleries, so that its blended whiskey has the highest quality ingredients in the world.
Johnnie Walker is recognized by experts and whiskey "evangelists" as the highest quality blended whiskey. It always insists on product innovation to meet people's changing tastes and needs. Every Johnnie Walker is the culmination of the craftsmanship of master blenders.
How to verify the success of Johnnie Walker? Johnnie Walker has been enjoyed by generations of Scotch whiskey lovers since 1820 and continues to grow in popularity. In 1879, the brand won its first recorded award at the World's Exhibition in Sydney. Since then, Walker has gained numerous accolades around the world.