Brand is a kind of evaluation and cognition of an enterprise and its products, after-sales service and cultural value, and it is a kind of trust. Knowledge expansion

Brand is the embodiment and representative of the comprehensive quality of a commodity. When people think of a brand, it is always associated with fashion, culture and value. When creating a brand, enterprises constantly create fashion and cultivate culture. As the enterprise becomes stronger and bigger, it constantly changes from low added value to high added value upgrade, and to high-level changes in product development advantages, product quality advantages and cultural innovation advantages. When the brand culture is recognized and accepted by the market, the brand will produce its market value.

brand is a kind of evaluation and cognition formed by consumers for an enterprise and its products, such as excellent product quality, perfect after-sales service, good product image, beautiful cultural value, excellent management results, etc. It is also a kind of trust with consumers established by enterprise management and managers who have invested huge manpower, material resources and even generations of hard work for a long time.

closely related to the brand are the following concepts:

brand name: a combination of words, letters, numbers or phrases that can be read in the brand

brand logo: a part of the brand that cannot be voiced, including symbols, patterns or obvious colors or fonts.

The reference material comes from Baidu Encyclopedia Brand.