Nanjiren is one of the brands that many people like to buy. It has many categories. The current market value of Anjiren has reached more than 50 billion yuan. While we were shocked by Antarctica's extremely high market value, its business model was also very novel.

In 1997, Antarctic people became popular all over the country with their warm and comfortable underwear. From that time on, Antarctic people are not afraid of the cold. This advertising slogan has been deeply loved by people. remember. Since then, Nanjiren has signed contracts with many celebrities, such as Andy Lau, Anita Yuen, etc., who have all become Nanjiren's brand ambassadors. At the same time, they have also spent huge sums of money on advertising in many media. Nanjiren has taken marketing to the extreme, so the reputation of Nanjiren has also grown tremendously.

Since 2008, Anjiren has changed his business model, unlike before, he made and sold his own clothes. Started brand licensing and a unique commercialization path. By 2018, Anjiren had shut down all factories and production lines and became a complete brand licensee. Now, all Nanjiren products we buy online are OEM products produced by other companies and authorized by the Nanjiren brand. Therefore, this leads to the uneven quality of Antarctic products. Some products are of good quality, but some products are also special.

But for Antarctic people, this business model also gives it a huge profit point. Each merchant must pay tens of thousands or hundreds of thousands of brand licensing fees every year, which is a large amount of considerable income. At the same time, a certain commission will be drawn from the transaction volume of authorized merchants. So, as long as Nanji people do a good job in brand maintenance and marketing, they can make a lot of money steadily. We will not evaluate the quality of this business model, but this business model does make it difficult for consumers to distinguish the quality of products, which is somewhat disadvantageous for consumers.