(Mercedes-Benz)
In 1873, Gottlieb Daimler, who served as the director of the technical department of the Dentz engine factory, drew a hand-drawn letter on a postcard sent to his wife. A three-pointed star was placed on it to represent his residence at that time, and he made a special statement: One day, this auspicious star will shine on my life's work. In 1890, this auspicious star began to be used on the products of the newly established Daimler company. In March 1899, Amy Jellinek (then the Austrian Consul General in Hungary and a member of the Management Board of Daimler Motor Company) drove a car named after her daughter Mercedes (meaning gentle and elegant) in the "Beijing of Nice". After winning the Grand Prix car competition, he suggested that all cars produced by Daimler be named "Mercedes", and Daimler readily agreed. In 1901, the "Simplex" brand car designed by Wilhelm Maybach used "Daimler Mercedes" as its trademark for the first time. In 1909, Daimler placed a large three-pointed star, four small three-pointed stars and "Mercedes" in the ring; in 1923, it placed the three-pointed star on the engine radiator. From then on, this auspicious three-pointed star stood proudly in the wind, elegant and eye-catching.
Karl Rapp and Max Fritz founded the Bayer Aircraft Company in Munich; in 1917, the company was changed to the Bayer Engine Co., Ltd., which is the abbreviation of the Bayer Company (BMW) Origin; In 1918, the company was changed to its current name
BMW Motor Company. "BMW" was once translated as Bayer. Since BMW started its business by producing aircraft engines, the blue in the trademark represents the sky and the white represents the propeller. This is the first major feature of the "BMW" trademark; the second major feature is the radiator of the "BMW" car ( The two metal square frame air intake grilles in the middle of the car nose). BMW is the abbreviation of the company's full name "Bayerische Motorenwerke AG". "BMW" adopts the graphic of double circles inside and outside, and the trademark "BMW" is marked above the double circles. The entire trademark is like the blue sky, white clouds and constantly running propellers, which symbolizes BMW's long history. It not only symbolizes the company's past leadership in aero-engine technology, but also symbolizes the company's consistent purpose and goal: to travel in the vast space and time. , using the latest science and technology and the most advanced concepts to meet the greatest wishes of customers, reflecting the company's vigorous and progressive spirit and ever-changing new look.
"Oubao" was once translated as Obel, which was taken from the surname of the founder Adem Obel. A trademark consists of two parts: pattern and text. The pattern represents the company's technological progress and development, and cuts through the sky like lightning, shocking the world. It symbolizes the speed of the car and also shows off its research achievements in aerodynamics; the word "OPEL" is the surname of the founder. In 1862, Adan Opel founded the Opel company in Rüsselheim. The company initially produced sewing machines and bicycles. It began producing automobiles in 1897. In 1924, the company built Germany's first automobile production assembly line, which greatly increased automobile production and became the leader in Germany's cheap car field. In addition, the Obel family may have had concerns about the German government at the time, so they sold 80% of the company's shares to General Motors in 1929. Since then, Opel Motors has become a subsidiary of General Motors in Germany.
(Volkswagen)
The German word "Volkswagenwerk" of Volkswagen means the car used by the public; the graphic trademark is the superposition of the two letters V and W in the German word "Volkswagenwerk" , and is embedded in a large circle, and then the entire trademark is embedded in the middle of the grille in front of the engine radiator. The graphic trademark is shaped like three "V" characters, like a V shape made with the middle finger and index finger, which means that Volkswagen and its products "must win-must win-must win". The word mark is marked on the trunk lid at the rear of the car to indicate the name of the car. Volkswagen's trademark is simple, distinctive, attractive and unforgettable. Volkswagen is Germany's youngest and largest automobile manufacturer. The product that made Volkswagen famous was the "Beetle" sedan (designed by Porsche), which had produced 20 million units in the early 1980s.
It launched Volkswagen's first high-speed train, followed by Polo, Golf, Audi, Passat, Santana, etc., which were also sold all over the world.
(Citroen)
In 1900, André Citroen invented the herringbone gear. In 1912, Andre Citro?n began to use the herringbone gear as the trademark of Citro?n's products. Later, Citroen organized two trips across the African continent and across the Asian continent, which made Citroen cars famous. French people are cheerful by nature, love to be fashionable, and like novelty and beauty. "Citro?n" cars embody this French character, exuding the romantic atmosphere of France every moment.
The company is named after the surname of its founder, Louis Renault. The graphic trademark is a pattern made up of four diamonds, symbolizing the integration of the three Renault brothers with the automobile industry and indicating that "Renault" can Compete, survive and develop in the infinite (four-dimensional) space. In 1898, the three brothers Louis Renault founded the Renault company in Biyangu. It is one of the oldest automobile companies in the world. Currently, Renault is the second largest automobile company in France. Its main products include Renault sedans, official vehicles and sports vehicles. Renault cars are one of the most exported models to Germany, and their quality and reliability are also considered top-notch.
(Rolls-Royce)
The founder of Rolls-Royce never imagined that a train would connect the two people and become the world's automotive industry today. One of the most famous limousine companies. 90 years ago, Charles Rolls (a royal nobleman), a businessman who dealt in French cars, and Henry Rice, an engineer who manufactured cranes and cars, met while riding the same train and hit it off, so they went north to Manchester together. That day, the two talked about life and career during lunch, and in the afternoon they drove around Manchester together, thus deepening their friendship. Rolls immediately reached an agreement with Royce, with Royce responsible for producing the cars, and Rolls responsible for marketing, and giving Royce-made cars exclusive discounts in the market. At the same time, they named the car ROLLS-ROYCE, which was once translated as Rolls-Royce and later translated as Rolls-Royce.
In 1899, Agnelli founded Fiat in Turin, a city in northwestern Italy, and began to use the shield trademark; in 1906, the first capital letter of the four words of the company's full name "F.I.A.T" began to be used. trademark. "FIAT" means "law" and "permit" in English. Therefore, in the minds of customers, Fiat cars have high legitimacy and reliability, and have won the trust of users. In 1918, the company decided not to use capital letters or punctuation between letters. In 1921, a round trademark was used; in 1931, a trademark containing the word "FIAT" in a square began to be used. In 1980, a new trademark with five short columns arranged diagonally and in parallel was adopted. Fiat monopolizes more than 90% of Italy's total annual automobile production, which is rare in the world's automobile industry. Therefore, Fiat is known as the "hot and cold watch" of the Italian automobile industry, and Fiat cars are known as "Italian cars". The compact wedge shape, concise lines, elegant and exquisite, extremely dynamic and energetic of "Fiat" cars show the passion, romance, agility and flexibility of the Latin nation everywhere. Therefore, "Fiat" sedan styling always leads the world's automotive styling trend.
(Lexus)
In the 1990s, the "Lexus" brand luxury sedan launched by Toyota Motor Company was like a "dark horse", leaping into people's hearts with its distinctive style. It stands out from the crowd with its distinctive trademark "L". The "Lingzhi" trademark consists of two parts: a graphic trademark and a word trademark. Its graphic trademark does not use the common form of three ovals nested into each other, but the first capital letter "L" of the English "Lexus" is inlaid in an oval and is inlaid in the middle of the radiator; the rear of the car is marked with The word mark "Lexus" symbolizes the car's use on roads around the world. In the 1970s, when Toyota did television commercials in the United States, it always appeared in front of the audience with a friendly and humble face.
In the 1990s, Toyota changed its friendly face in the past. For example, in a TV commercial, the picture showed the Lexus LX450 car climbing up a skyscraper. When it climbed to the 40th floor, it "froze" and the ad text appeared "Lexus LX450" Cars can do anything, but no car can be as good as Lexus! "Unexpectedly, the arrogant Americans not only bought Toyota's account, but also supported it, making the "Lexus" car "popular" in the United States. stand up. Even European car critics, who have always looked down on Japanese cars, were full of praise and called them a "milestone" for Japanese cars.
(Mitsubishi)
The Mitsubishi (Mitsubishi) trademark is a three-petal rhombus diamond pattern registered in 1917. Mitsubishi embodies the company's three principles: shared responsibility for society, honesty and fairness, and the promotion of international understanding and cooperation through trade. In 1870, Iwasaki Yatarō, who came from a distinguished family, founded Kujiu Trading Co., Ltd., which was renamed Mitsubishi Chamber of Commerce in 1873. There were three close friends of Iwasaki Yatarō in the Mitsubishi Chamber of Commerce, and their names all had the character "Kawa", so Mitsubishi Chamber of Commerce used the word "Kawa". The word trademark "Mitsubishi"; the three-petal rhombus diamond pattern of the graphic trademark evolved from the logo on the Iwasaki family's shipping ships and the sampa leaf logo of the feudal lord's house. Since then, all members of the Mitsubishi Group have used this trademark. In 1970, Mitsubishi Motors Corporation became independent from the Mitsubishi Group. The company's cars and off-road Jeeps (Mitsubishi Jeep) are of high quality and superior performance, making the Mitsubishi trademark famous all over the world.
(TOYOTA)
In 1933, Kiichiro Toyoda founded Toyota Automatic Loom Manufacturing Co., Ltd. in Toyota City, Aichi Prefecture, Japan. In August 1937, he established Toyota Motor Company and used his own surname as the company. Company name and trademark. In the early Japanese "Toyota" brand car trademark, the first capital letter "T" in pinyin of "TOYOTA" was marked on the engine radiator grille, and the pinyin form "TOYOTA" of the company name was marked on the front or rear of the car. . In the 1990s, "Toyota" began to use a new trademark. The new trademark is a clever combination of three oval rings with similar shapes. Each oval is composed of a curve drawn with two points as the center. It symbolizes the user's heart and Car manufacturers are connected by heart and have a sense of mutual trust. It also makes the pattern have a sense of space, and incorporates the pinyin "TOYOTA" letters into the graphic trademark. The two ovals in the large ellipse intersect perpendicularly to form a "T", and the "T" represents Toyota Motor Corporation; the large ellipse represents the earth, and the "T" in the middle overlaps the outer ellipse to maximize the size of the "T". The ground occupies the oval space, making the "T" more prominent, symbolizing Toyota's global presence.
(HYUNDAI)
In 1947, Zheng Juyong founded Hyundai Motor Company. After more than 50 years of development, it has become the largest automobile manufacturer in South Korea and entered the ranks of the world's famous automobile companies. . Its trademark uses the italic "H" in an oval. "H" is the first capital letter of Hyundai Motor Company's English name "HYUNDAI". "Hyundai" first embodies the concept of "Hyundai Motor Company, which took off in the world in 2000"; secondly, it also symbolizes the development of Hyundai Motor Company in harmony and stability. The oval in the trademark represents the steering wheel of the car and can also be seen as the earth. Combined with the H in the middle, it represents the meaning of modern cars all over the world.
SAAB is also translated as "Saab". Its trademark has the word "SAAB" at the top of two overlapping circles and the text has "SCANIA" The words indicate that Saab is a joint venture of two companies, "SAAB" and "SCANIA"; in the center is a lion head wearing a crown. Since Sweden is an imperial country, the crown symbolizes dignity, authority and supremacy; the lion is a symbol of power and strength that Europeans admire. This is used to express the nobility and brilliance of the car. Saab was founded in 1901 and merged with Scania in 1968. In 1991, it became General Motors' luxury car production base in Europe. In 1995, it was divided into two independent automobile companies, "SAAB" and "SCANIA".
VOLVO is also translated as "rich", and its trademark consists of an icon and a word trademark. Its graphic logo is drawn in the shape of a wheel with an arrow pointing to the upper right.
The word mark "VOLVO" is Latin and means rolling forward, implying that the wheels of Volvo cars are rolling forward and the company is prosperous and has a bright future.
(Buick)
The "Three Swords" pattern in the Buick trademark is its graphic trademark, which is the logo of the Buick division. It is installed on the car diffuser grille. The three swords in the picture are of different colors (from left to right: red, white, and blue) and are arranged at different heights, giving people a sense of aggressiveness and continuous climbing; it represents Buick’s division The department adopts top-notch technology and is sharp with an edge; it also means that the talents cultivated by the Buick division are all capable and are invincible warriors with the courage to climb to the top. On May 19, 1903, David Buick founded the American Buick Motor Company with the help of the Briscoe brothers, but the company soon ran into trouble. Later, with the funding of William Durant, the company began to prosper and created the performance of ranking first in the United States in annual automobile production. In 1908, General Motors Company of the United States was established with Buick Motor Company as the center. When General Motors expanded, Buick became GM's second-largest division. It will design and manufacture mid-range family cars. Buick's sales rank third within General Motors.
(Cadillac)
The Cadillac trademark is the "crown" and "shield" type heraldic pattern used by the Cadillac family in ancient religious wars. The seven pearls on the "crown" indicate that the Cadillac family has royal and noble blood, that is, the Cadillac family is a noble. The "shield" symbolizes that the Cadillac army is a heroic, heroic, invincible, and invincible force. The "shield" is divided into four equal parts by two dark brown rods. The second and third divisions have two crossed brown sticks, representing the knightly valor of the Crusaders on distant battlefields. There are three black birds in each of the first and fourth equal parts. These two equal parts are divided into two parts by a black rod and separate three identical birds, two on top and one on the bottom. According to the custom at that time, if three birds without legs and beaks appeared at the same time (i.e. trinity), it represented holiness. These birds also represent bold and passionate Christian warriors and wisdom, wealth, clever minds and perfect moral character. The various colors in the "shield" also have profound meanings. They represent marriage, land and harvest respectively. For example, red represents bravery and boldness; silver represents marriage, purity, fraternity and virtue; yellow represents harvest and wealth; blue represents innovation and adventure; and black represents land. The Cadillac trademark is the "crown" and "shield" type heraldic pattern used by the Cadillac family in ancient religious wars. The seven pearls on the "crown" indicate that the Cadillac family has royal and noble blood, that is, the Cadillac family is a noble. The "shield" symbolizes that the Cadillac army is a heroic, heroic, invincible, and invincible force. The "shield" is divided into four equal parts by two dark brown rods. The second and third divisions have two crossed brown sticks, representing the knightly valor of the Crusaders on distant battlefields. There are three black birds in each of the first and fourth equal parts. These two equal parts are divided into two parts by a black rod and separate three identical birds, two on top and one on the bottom. According to the customs of the time, if three birds without legs and beaks appeared at the same time (i.e. trinity), it represented holiness. These birds also represent bold and passionate Christian warriors and wisdom, wealth, clever minds and perfect moral character. The various colors in the "shield" also have profound meanings. They represent marriage, land and harvest respectively. For example, red represents bravery and boldness; silver represents marriage, purity, fraternity and virtue; yellow represents harvest and wealth; blue represents innovation and adventure; and black represents land.
(Chevrolet)
Chevrolet is a division of General Motors. In addition to producing popular models, this department also produces various sports cars. "Chevrolet" is taken from the surname of Louis Chevrolet (Swiss driver), the founder of the original Chevrolet automobile company; the iconic trademark is an abstracted bow tie, symbolizing the generosity, style and grace of Chevrolet cars. Since Chevrolet produced its first car in 1915, its product sales have been among the best in the United States. In 1940, it produced a total of 15 million cars (at that time, General Motors produced a total of 25 million cars).
Therefore, Chevrolet cars are called "authentic American cars", and "baseball, hot dogs, and apple pie" that are closely related to the image of Americans are also on the list (1975). Since 1984, Chevrolet has won the annual "Best Car" award from the American "Automotive Style" magazine more than ten times.
(Ford)
In 1903, Henry Ford founded the Ford Motor Company. The company's name was taken from the surname of the founder Henry Ford. Ford loved animals very much during his lifetime. He often took time out of his busy schedule to visit animal experts and read books and newspapers about animals. He also had profound knowledge in this field. In 1911, in order to cater to Henry Ford's hobby, the trademark designer designed the English "Ford" to look like a running white rabbit, which pleased Ford. The trademark of Ford Motor Company is the English word "Ford" with white letters on a blue background. The artistic "Ford" looks like a lively, cute, energetic and beautiful white rabbit. "Ford" is like a cute, docile little white rabbit galloping forward in the warm nature, symbolizing Ford cars running all over the world, which is hard to put down. In 1908, the Ford Model T was born, making immortal contributions to "America on Wheels." As a result, the Ford Motor Company became famous all over the world, and Ford himself became a celebrity of the century. During the 200th anniversary of the United States' independence, in order to coincide with this commemorative holiday, the Associated Press, the largest news agency in the United States, conducted a national opinion poll on 20 major events in these 200 years. Ford Motor Company ranked tenth, comparable to the later "Apollo" spacecraft moon landing and atomic bomb explosion.
LINCOLN Continentai is a brand-name luxury model first launched by Lincoln Mercury in 1939. This model shows that the high-end sedan produced by Lincoln Mercury is technically impeccable and is the leader in luxury cars. It is known as the masterpiece of Ford Motor Company. Lincoln (LINCOLN) sedan is a car named after Abraham Lincoln, the 16th President of the United States. President Lincoln's name is used to establish the company's image and show that the company produces top-notch sedans. Its trademark contains a shining star in a rectangle, which indicates that President Lincoln was the star of the unification of the American Federation and the abolition of slavery, and also symbolizes the brilliance of Ford Lincoln cars.
If you are lucky enough to stay at New York's Camo Hotel during the 1924 Auto Show, you will have the opportunity to witness the grand debut of the Chrysler Six. This is a powerful, cheap, popular sedan. The eye-catching silver flying logo on the radiator cover and the golden Chrysler seal engraved on the radiator cover mark that automobile engineering and automobile design have entered a new era. . Over the next few years, this flying logo appeared on almost all Chrysler cars. On the models produced from 1931 to 1934, you can also see a lifelike gazelle about to fly carved behind the flying logo, which is very exquisite and cute. Chrysler continued to use this hood-mounted fly decoration throughout the 1930s and into the late 1950s. In 1951, to celebrate the birth of the new 180-horsepower, 331.1CID hemispherical V8 engine, the logo was changed to a round shape, which was once all the rage. However, as public preferences changed, the company no longer used this logo after 1957. The silver flying logo and gold badge were reintroduced in 1995, and two years later the two patterns were merged. Today, this exquisite badge not only adorns every vehicle produced by the company, but also serves as a symbol of the glorious history of automotive engineering and automotive design.
(Cherokee)
Cherokee Jeep is an off-road vehicle produced by Chrysler's "Eagle Jeep Division". "Cherokee" is taken from the Cherokee natives of the American Indian tribe . They have lived in the mountains for generations. Due to the needs of life and hunting, they are good at climbing in the mountains. This means that the "Cherokee" car can climb over rocks, wade through mud and sand, conquer any difficulties and obstacles, and reach the other side of victory. Because off-road Jeeps have high power, strong passing ability, and strong chassis, and can cooperate with the owner to complete various tasks, Jeep is called a living car, and its gender is "male".
"GM" is the abbreviation of the name of General Motors Corporation of the United States, taken from the first capital letters of the first two words of the full English name of General Motors Corporation. Each model trademark adopts the logo of the company's subsidiary divisions. On September 16, 1902, William Durant founded the early General Motors Company, headquartered in Detroit, Michigan, USA. After several efforts by William Dutland, General Motors of the United States was established by combining or merging companies such as Buick, Cadillac, Chevrolet, Oldsmobile, Oakland, Pontiac, Hughes and EDS Computers. The company has turned the original small car companies into branches of the company, resulting in more than 30 branches under the company. Among the more well-known divisions are: Buick Division, Oldsmobile Division, Pontiac Division, Chevrolet Division, Cadillac Division, etc.
The meaning of the "Skoda" trademark is: the huge ring symbolizes Skoda's impeccable products for the world; the bird's wings symbolize the technological progress of products sold all over the world; the arrow flying to the right, It symbolizes advanced technology; the vermilion color in the outer ring symbolizes Skoda's more than 100 years of tradition; the green paved in the center expresses the importance Skoda people attach to resource recycling and environmental protection. The cinnamon twig leaf in the lower part of the trademark of the Skoda Fresia brand car currently produced means victory. In addition, there is a legend about the "Skoda" trademark: It is said that the manager of the factory brought back an Indian servant from America. This man was very diligent and had a beautiful face, so his face was chosen as the trademark, which is now the Skoda arrow-shaped logo.