In recent years, there have been more and more incidents of trademark squatting at home and abroad, forcing companies to tighten their nerves and strengthen the protection of their trademarks. Especially when facing national development, trademark registration is even more important. So, what is the significance of trademark registration? What impact does it have on the development of enterprises internationally? The following author will briefly analyze it.

1. It has the function of distinguishing the origin of goods or services. The use of trademarks can distinguish the most important and essential functions and sources of different goods or services, and guide consumers to recognize the brand for shopping or consumption. In modern society, there are hundreds of manufacturers of the same product, and services with the same performance abound. Which product or service should consumers choose? Trademarks can help consumers identify them. Since trademarks are the face of goods or services and represent the reputation of producers or operators, trademarks can play a role in guiding consumers to obtain satisfactory goods or services.

2. It can encourage producers or operators to improve the quality of products or services. The quality of goods or services is the basis of trademark reputation. While guiding consumers to recognize the brand for consumption, it also encourages and promotes producers or operators to strive to improve the quality of products or services in order to maintain their trademark reputation. Registered trademarks and designated goods or services interact with each other. Trademark reputation can reflect quality, and stable quality can improve trademark reputation. If there is no trademark, consumers will have countless thoughts when making purchases, and even if they are deceived, they will have nowhere to check.

3. Conducive to market competition and advertising. People often say: "Trademark is a weapon in business war and a pioneer in opening up the market." The economic development of a country or region can be seen through the number of registered trademarks and well-known trademarks. Because trademarks represent credibility and quality, credibility and quality are related to market share; and the greater the market competitiveness, the higher the economic benefits. Therefore, trademarks are a weapon in commercial war. In order for a product to open up the market and be recognized by consumers, in addition to ensuring the reliability of quality, it must also be advertised through the focus of trademark to stimulate consumers' desire to buy and enable consumers to understand the product in the fastest way. . From this perspective, trademarks are also pioneers in developing markets.

4. Trademark is an intangible property and a carrier of reputation. Based on reliable product quality, its trademark will become famous far and wide, continue to appreciate in value, and make the economic benefits of the enterprise better and better. Even the administrative division name of its place of origin is not known to people, but its brand name is widely known. In this sense, a registered trademark is a priceless treasure and intangible wealth.

Trademark registration is an important factor in the success of a business. Trademark embodies the corporate image and is the spiritual business card of the company. Once a company's trademark is determined, the next step is to invest heavily in advertising and publicity to expand its popularity and let the public understand, accept and like it, and the market will further expand. At the same time, a trademark is also an intangible property of an enterprise. As the industrial property of an enterprise, a trademark, like other properties, is the enterprise's wealth. This is especially true for trademarks with a certain degree of popularity, and even huge wealth.