Xiaomi, Xiaomi's logo consists of the letters "mi".

Xiaomi’s logo is a hollow pattern of rice letters with an orange background. Orange is bright and eye-catching, and it can catch people's attention.

The first meaning is that in the middle of the orange rectangle is a hollow pinyin of rice. The structure is simple, but it does not lose its grandeur.

The second meaning is that every vertical and every line of the letter "mi" are equal, which reveals rigor. It expresses Xiaomi Technology’s continuous pursuit of details!

The third meaning is that Xiaomi’s logo design is simple, but it can reflect its intentions. When viewed upside down, “mi” is a missing word for heart, which means that consumers can feel more at ease and save money. Be careful. This logo has a very technological feel.

Extended information

Trademark origin

On the afternoon of January 14, 2010, several founders of Lei Jun found a teahouse to discuss a great project. matter. This was the first meeting of Xiaomi’s preparations for starting a business. At the meeting, everyone mainly discussed the name of the company.

Dali proposed to call it "Red Star", but there was already "Red Star Erguotou" and the trademark issue was not approved. We were in the Xuande Hall of this teahouse. Someone suggested calling it "Xuande", but it was also rejected. "

There are also hundreds of names such as Qianqi, Antong, Lingxi, etc. Some people said that such names were not suitable for Internet companies, so they were all rejected.

Lei Jun said: "Our company should be like rice, air and water. Our original plan was to call it Rice Company, but later it was changed to Xiaomi. We counted red rice, black rice, blue rice, and purple rice one by one, and we checked the domain name and trademark of each one. This was a very complicated process, and finally we chose Xiaomi. "

Xiaomi also contains the meaning of "Xiaomi plus rifle" and another expedition. Although Xiaomi is small, it is extraordinary. This name also laid the foundation for Xiaomi's subsequent "high cost-effective" combat route.

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Let more consumers enjoy low prices while ensuring product quality. This is also in line with Xiaomi's purpose of "making products that touch people's hearts and at reasonable prices"

Xiaomi's LOGO. It is an "MI" shape, which means both Mobile Internet, which refers to the mobile Internet company, and mission impossible, which refers to an impossible task.

It is a pun to express determination, and the LOGO is reversed. The word "heart" also expresses Xiaomi's sincerity to users.