1987, the enterprise was renamed as Haining Zheng Min Leather Factory.
1989 established Shanghai snow leopard fur shop. In the same year, it established Zhejiang Oriental Leather Co., Ltd., a Sino-foreign joint venture with Zhejiang Leather Plastic Company and Japanese Nuosong Co., Ltd., and the trademark of "Snow Leopard" was approved and registered by the State Trademark Office in the same year, making it the earliest leather clothing brand in China.
On 1989, Snow Leopard Leather became the first enterprise in the national leather industry to enter the national market with brand monopoly, and the major media in the country rushed to report the sales concept of Snow Leopard Leather. It has led a large number of leather garment enterprises to follow suit and promoted the rapid development of leather garment industry in the early 1990 s.
1990, the enterprise was renamed Haining Xuebao Leather Garment Factory. Snow Leopard Leather 1990 began to carry out five-year after-sales service activities of Snow Leopard Leather in China, creating a precedent for after-sales service of leather products.
1992, the enterprise was renamed as Zhejiang Snow Leopard Industrial Company.
1993, the enterprise was renamed as Snow Leopard Industrial Company.
1992 ——1993 was awarded "Zhejiang Famous Trademark" and "Zhejiang Famous Trademark", and it has been maintained to this day.
1994, the provincial group company Snow Leopard Group was established.
Snow Leopard Leather opened the national market with brand quality, promoted the healthy development of national leather industry, led the cultivation of leather brands in China, and laid the foundation for china leather Industry Association 1996 to evaluate the top ten "Kings of Real Leather Clothes in China" for the first time. Snow leopard leather topped the list, selected once every two years, and ranked among them for seven consecutive years.
1998, the enterprise was completely restructured and a modern enterprise management system was established. After the reorganization, the core enterprises of Xuebao Group Company are composed of Zhejiang Xuebao Garment Co., Ltd. (specializing in the integration of research and development, production and sales of leather garments), Haining Xuebao Leather Garment Co., Ltd. (specializing in the production and sales of leather garments), Haining Jia Lian Leather Garment Co., Ltd. (mainly engaged in the production and sales of leather garments sofa cover and leather garments), Haining Jiahe Furniture Co., Ltd. (mainly engaged in the production and sales of leather sofas) and Haining Lili Clothing Co., Ltd.
From 1993 to 20 12, it won the titles of "Top Ten Leather Kings in China" and "Top Ten Leather Brand Products in China" for 9 consecutive years.
In 2000, Xuebao fur shop ranked among the top brands in China in terms of quantity and sales volume.
In 2002, ISO900 1:2000 quality management system was adopted.
In 2003, the total domestic and foreign trade sales of Xuebao Group Company reached 68,342.1.1.000 yuan, and the profit and tax1.0403 million yuan, ranking second in the national leather industry.
In 2004, "Snow Leopard" brand leather clothing was awarded the title of "China Famous Brand Product" and "Product Quality Exemption" by AQSIQ.
In 2006, "Snow Leopard" was rated as "the most competitive brand in the market" by the Ministry of Commerce.
In September 2007, it was awarded "Advanced Enterprise with Outstanding Performance in Light Industry" by China Light Industry Federation.
In 2007, the design strength and level of Xuebao leather clothing were fully demonstrated in the National Leather Clothing Design Grand Prix, and won the special prize for two consecutive years, becoming the winner of the "Leather Label Cup" and the "Zhejiang Leather Clothing Design and Manufacture (Group) First Prize" and other brilliant achievements. "Snow Leopard" brand leather clothing was awarded the title of "China Famous Brand Product" and "Product Quality Exemption" by AQSIQ again.
In 2008, "Snow Leopard" won the title of "China Famous Trademark" and passed the "Quality Management System Certification" and "Environmental Management System Certification".
In 2008, it was rated as "Environmental Protection Leather" by China Fashion Fabric Testing Center.
In 2009, it was appraised by (ABAS) Expert System Committee and won the "Asian Famous Brand Award".
In 2009, it was rated as one of the top ten enterprises in leather industry by China National Light Industry Federation.
After 29 years' development, Snow Leopard has become the leader of the leather industry in China. Enterprises have a considerable position in the industry in terms of economies of scale, market share, technological innovation, brand effect, export earnings and economic benefits. Snow Leopard, with its unique management, has been in a leading position in the development of leather industry in China since the reform and opening up.
"Snow Leopard" brand trademark has been registered internationally in Madrid (agreement countries: Switzerland, Germany, Spain, France, Hungary, Portugal, Russia and other eight countries).