At the age of 28, it was the heyday of Chen Xiangdong. Because of hard work, he was promoted to deputy secretary of the Youth League Committee in less than three years. From 65438 to 0993, Chen Xiangdong became the general ledger accountant of the transformed Jiangsu Textile Group. Later, following the tide of transformation and reform, he participated in the establishment of the best-selling Fashion Guide and the Jiangsu Huaxia Clothing Culture Development Center, which led Jiangsu fashion clothing culture. In 2005, Chen Xiangdong left Jiangsu Textile Group and came to Shanghai. He founded Nanjing Xia Ziyun Brocade and Nanjing Leading Film and Television Culture successively, but both of them won the first battle.

With the increasingly fierce market competition, Chen Xiangdong realized that it was far behind the trend to stop on the original projects, and began to look for new projects to break through. From the unmanned aircraft project to the white Flammulina velutipes project, Chen Xiangdong had been searching, researching and inspecting at that time, and denied it again and again. It seems that every project is good, but it is not so satisfactory after all. During this period, in order to seek a theoretical breakthrough, Chen Xiangdong was admitted to the graduate school of business administration of Southern Institute of Technology for three years, and obtained a master's degree in business administration articles of Huaxia Liquor Industry, completing the transformation from an ignorant boss to an experienced senior business planner and a world registered business planner.

A glass of red wine awakens a dream

Chen Xiangdong remembers very clearly that it was the autumn of 2008, and the "national drinking method" of domestic red wine and Sprite was very popular in China. Foreign trade colleagues brought back a batch of imported French wines and distributed them to everyone. There is no language to describe Chen Xiangdong's feeling of drinking French original wine without Sprite for the first time, except that he shouted when recalling this past: How can there be good red wine? Just like a child who has never eaten sugar, in an instant, Chen Xiangdong was conquered.

Speaking of testing imported wine in Chen Xiangdong, there is another story to tell. From 2008 to 2009, after investigation, the company aimed at the liquor market. At that time, the liquor market was hot, and the higher the end, the better it sold, which was almost crazy. All executives have no objection and fully agree. At the last moment when the products were almost completely ready to enter the market, the company's core personnel held the last market research, and Chen Xiangdong unexpectedly voted against it. His point of view is: "It is not a good phenomenon for the whole people to sell alcohol, and the market is extremely crazy. Liquor has reached its peak and touched the ceiling, which is very risky. "

"Instead of catching the last bus with the flow, it is better to stand at the forefront and lead the trend of red wine." It is in this way of thinking that Chen Xiangdong began to import wine.

From signing a contract, trademark registration, investment promotion policy, commodity procurement to five-year development plan, it took Chen Xiangdong only three months to complete all the preparatory work. In that year, more than 20 dealers were signed, and the sales of Longfei wine reached several million yuan.