evisu English [?i?vl;s] ? American [?i?vls]? Chinese name is Tokyo Osaka, also known as the God of Fortune.
EVISU, a brand in Tokyo and Osaka, Japan, is a popular street denim brand created by designer Hidehiko Yamane. Evis was established in 1991. (Because it is very similar to LEVI'S, a U was added after the S, which became what it is today. The pronunciation of EVISU has also changed. The "M" pattern on the back pocket of the pants is used as a symbol. It turns out that the "M" pattern is derived from the back pocket embroidery of Levi's.
The founding period of the brand coincided with the popularity of VINTAGE JEANS, and EVISU became the representative of the "post-501 era". Its original classical jeans elements and fashionable street style made it quickly famous and became Japan's top jeans brand. .
The subsequent international version has also achieved great success in Europe and the United States. Eye-catching photos of big names such as Beckham, CRAIG DAVID, and ALL SAINTS wearing EVISU shirts are often seen in the media.
Extended information:
On August 1, 2012, the Japanese jeans brand EVISU officially announced its cooperation with Edison Chen and appointed him as the spokesperson of EVISU Asia Pacific. This season, EVISU, which is endorsed by Edison Chen, uses "Make the rules" as its advertising theme to promote the brand's love and dedication to jeans over the past 20 years.
The founder of the brand, Mr. Hidehiko Yamane, always adheres to a serious and self-serious attitude and strives to pursue what he loves most. The pursuit of materials, production processes, technology, quality and details are all meticulous, and the production of each pair of jeans adheres to the Seven Rules (EVISU Rules).
Each season’s products seek innovation from classic designs, constantly breaking through themselves, and striving to be more rigorous in making all services and products the best. Now these concepts have become one of the highest standards in the industry with the success of EVISU. .
Baidu Encyclopedia—evisu