Jianlibao was born in 1984. 1984 became an instant hit after the Los Angeles Olympic Games, and it was known as "the divine water of China". As the first drink with alkaline electrolyte in China, Jianlibao took the lead in introducing the concept of sports drink to Chinese people.
2. Coca Cola
1886, Coca-Cola was born in Atlanta, Georgia, USA. Coca-Cola provides consumers in China with more than 15 brands and more than 50 kinds of drinks. The daily consumption of its series products in China reaches10.50 billion cups. From 1979 to the end of 20 14, Coca-Cola returned to the China market, with accumulated investment exceeding 9 billion US dollars.
3, eye-catching soda
Eye-catching soda is a carbonated beverage produced by Coca-Cola Company for customers in China. It is sold in China from 65438 to 0997. You can also buy some eye-catching sodas in America.
Extended data
Development background of Coca-Cola: 1888, Asa Candler saw the market prospect of Coca-Cola, bought its shares and mastered all its production and sales rights. Candler began to sell the stock solution for making drinks to other pharmacies, and also began to advertise on billboards in railway stations and town squares. 190 1 year, and the advertising budget has reached 100000 USD.
What really makes Coca-Cola show its strength are two American lawyers. They went to the office of Asa Candler, the boss of the Coca-Cola Company at that time, and put forward an innovative way of business cooperation, that is, the Coca-Cola Company sold them syrup.
They invest in their own production companies and sales points, mix syrup with water, bottle it and sell it, and produce it according to the requirements of Coca-Cola Company and ensure the quality. 1899, Candler sold the first special license to assemble this beverage at the price of 1 USD.
The Coca-Cola Company allows them to use Coca-Cola's trademark for advertising. This special bottling system has blossomed everywhere since then.
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