Ten billion subsidy brands refer to large enterprises with strong backgrounds and strong financial strength. They use high subsidies in the market to attract consumers to buy their products, and at the same time use the power of the brand to strengthen consumption. consumers’ trust and loyalty to their products. This business model has become a commonly used strategy in modern market competition.

The business model of tens of billions of subsidies and branding can promote the development of the market economy to a certain extent. Since enterprises need to continuously provide high-quality products and services in the market to meet consumers' demands for product variety and quality, under this kind of competition, enterprises must continuously improve their R&D and production capabilities and promote technological progress in the industry. and product innovation.

However, although the business model of tens of billions of subsidies and branding has a role in promoting the market economy, it also has certain drawbacks. Excessive use of marketing strategies such as subsidies and discounts may lead to industry price wars, thereby damaging the profit margins of the entire industry and the survival and development of enterprises. At the same time, this type of business model may also cause consumers to have conditioned purchasing behaviors, making it impossible to truly achieve a balance between effective supply and consumer demand.