During the Cultural Revolution, the production of thirteen incense was temporarily suspended. In 1984, Mr. Wang Shouyi, who settled in Zhumadian with his children, started his old business again under the repeated persuasion of his son Wang Yinliang. The father and son set up a small family-style factory, and the product name still used Thirteen Incense. He started his business with 100 yuan and established Shisanxiang Condiment Factory. Due to the good quality and delicious taste of the product, it received rave reviews from consumers, which allowed the Wang family and his son to see the future of this product.

In 1985, Shisanxiang Condiment Factory applied to register the "Longting" trademark. During the period of trademark registration, an original and novel high-quality packaging box was also designed and introduced, and the appearance design was declared. patent. The outer packaging box of the product specially selected the font and glyph of the three characters "Thirteen Fragrances" as the main logo of Thirteen Fragrances Halal Condiments. This kind of packaging box was the first in the national condiment industry at that time. At that time, Wang Yinliang used his unique vision to mark the head of his father, Mr. Wang Shouyi, on it as an anti-counterfeiting mark. Since then, Wang Shouyi's Thirteen Incense products have been introduced to the market with a new image.

In 1988, Wang Shouyi established the Zhumadian Xinglongtang Thirteen Fragrance (Halal) Condiment Factory. On this basis, Wang Yinliang established Zhumadian Xinglongtang Shisanxiang Condiment Co., Ltd. in 1993 with himself as the legal representative. In 1998, the company was renamed Zhumadian Wang Shouyi Thirteen Fragrance Condiments Group Co., Ltd. During this period, the company relied on the business tenet of honesty and quality. The thirteen-flavor products produced were not only very popular in the Central Plains region, but also gradually opened up sales throughout the country. The company has set up sales points in more than 30 provinces, cities and autonomous regions, and established a sales network covering all parts of the country. Since 2006, the Wang family has realized that family-style management has greatly hindered the growth and development of the company. After learning from the painful experience, Chairman and General Manager Wang Yinliang began a difficult reform process. After careful consideration and careful selection, he hired Wang Jian, who was courageous, courageous and capable, as the general manager of the company. After Wang Jian took office, he carried out drastic reforms, introduced the world's most advanced production lines, combined with actual workshop production, transformed the company's original semi-automatic production lines into fully automatic production lines, improved product quality, increased production efficiency, and expanded market share. , which has played a great role in promoting the development of Shisanxiang Company and made great contributions to the further development of the company. The company took off amidst difficulties and developed while strengthening itself, adhering to "strengthening the body" and winning the market by relying on its strength. The products have strong national characteristics, strong vitality, meet the needs of modern life, and have large room for development.