Work experience
Wang Zijie was born in 1963. His household registration is Ningbo, Zhejiang, but he was born in Shanghai.
In 1981, Wang Zijie entered the Department of Mathematics of Fudan University in Shanghai.
After graduation, he was assigned to the Shanghai Institute of Computing Technology as an intern researcher. At that time, the Institute of Computing Technology and the American ITDC jointly established Sino-US Shanghai Kester Software Co., Ltd. with a registered capital of US$500,000. The Institute of Computing Technology held 75% of the shares. It was also the first Sino-foreign joint venture software company. He also became an employee of the company.
In May 1987, Wang Zijie went to ITDC Company in San Francisco, USA as a software R&D engineer to engage in computer game software development business for one year. That year was when the computer game "Nobunaga's Ambition" was selling well in Japan. I wonder if there was any inspiration for Prince Jie.
In February 1990, Wang Zijie went to Japan to study at the Graduate School of Doshisha University, focusing on robots and automatic control systems. After Wang Zijie obtained a master's degree in engineering, he entered the Technical Research Institute of Japan's KONAMI Corporation in April 1993 to lead the research and development of walking-control business game consoles, and was later promoted to deputy director of the research institute. The specific working location is Kobe.
Starting in August 1996, Wang Zijie took on a new challenge and became the director of the Arcade Business Department of the KONAMI Group's Arcade Business Headquarters, in charge of overseas market business. There is a transition here, from developers to business people. During this period, Konami was under great pressure in business. In the process of transferring arcade games to home platforms, it lacked technical reserves, resulting in a loss of US$4 per share in 1995.
Wang Zijie subsequently introduced works such as "Heartbeat Memories" to the Chinese market.
Since March 1998, Wang Zijie has served as the Asian Marketing Director of KONAMI's Home Software Business Division, and has also become a member of the KONAMI Group's Executive Officer team.
Since April 2000, Wang Zijie has been responsible for establishing Konami Software (Shanghai) Co., Ltd. in China. This is the second overseas game development subsidiary established by the KONAMI Group after the United States. Appointed as acting general manager, the specific location is on the 15th floor of Jinmao Building, Pudong New Area. Founding Jiuyou.com
In Wang Zijie’s introduction, he mentioned that he founded Shanghai Yixing Software Co., Ltd. in 1999, mainly engaged in the distribution of game software, involving stand-alone games and 2 online games, and became The largest distributor of Japanese and Korean stand-alone games in China. Another way of saying it is that it was one of the top entertainment software publishing companies in the country at that time.
In early 2003, Wang Zijie founded Shanghai Runxing Network Technology Co., Ltd., also known as Jiuyou.com. At this time, the mainstream of online games in China is MMORPG, that is, Massive Multiplayer Online Role Playing Game, the so-called "massive multiplayer online role playing game". Although this type of game has proven to be very sticky, "killing monsters + upgrading" is indeed not what every game fan likes. As an expert in the gaming industry, Wang Zijie certainly knows that there are other opportunities, namely large-scale casual games. Although it can also be classified as MMORPG, the content is very different.
In 2003, Zhongke Yinghua (600110. SH) invested 24 million yuan in Jiuyou.com through its subsidiary Shanghai Kerun Investment Group. 24 million yuan is certainly nothing to an online game company, and the money was quickly spent.
Next, the Carlyle Group of the United States, China Merchants Fuxin Asset Management Co., Ltd. and the "China-Korea Wireless Venture Capital Fund" with the background of the Ministry of Information Industry of South Korea injected US$14 million. After financing, the company was reorganized and Jiuzhiyou Information Technology (Shanghai) Co., Ltd. was established as the new business entity of Jiuyou.com. Afterwards, Dragon Groove invested US$5 million in the first phase. Dragon Groove is an investment fund management company established in China by Japan's Aison Groove, managing approximately US$200 million in funds. Son Taizo, the head of Aison Groove, is the younger brother of SoftBank Group President Masayoshi Son.
In 2005, Jiuyou.com also introduced O2Media Game Company’s “Audition” and T3 Entertainment Company’s “Audition”. The English name of "Jin Band" O2JAM is O2 (oxygen) + JAM (improvisation). It is considered to be the world's first casual music online game using MP3 music as the game platform. It started operations on February 24, 2005 and quickly gained popularity. In June, the number of people online at the same time exceeded 300,000.
There are some restrictions on the promotion of online games. On April 12, 2004, the State Administration of Radio, Film and Television issued a document requiring radio and television broadcasting organizations at all levels not to broadcast computer online game programs. However, Jiuyou.com found another way and cooperated with Dragon TV on "Dancing Forest Conference". This program quickly became popular. According to its promotional release, it "created a new model of integrated marketing in the online game industry."
After the operation of "Audition", the number of users increased linearly. In May 2005, the number of simultaneous online users was 80,000. A year later, in March 2007, the number exceeded 800,000, and it was known as China Online The most popular casual game.
During this period, Jiuyou.com received widespread attention. In January 2006, Jiuyou.com was selected as the "Coolest Company" in the Chinese version of Fortune. In August, it was selected into the 2006 Red Herring "Top 100 Best Growth Companies in Asia". Jiuyou's listing was blocked
After the success of "Audition", Jiuyou.com independently developed "Super Dancer" and "Super Musician" to solve its "worries", which were introduced on its official website : "Super Dancer" and others have been signed and exported to 41 countries and regions around the world, including North America, Europe, Southeast Asia, and India.
Changes still occurred. On May 21, 2007, The9 announced that it had obtained the exclusive operating authorization for "Audition 2" in mainland China. Audition 2 adds community-oriented features. Although Jiuyou has made great efforts in promoting "Super Dancer" and "Super Musician", it still cannot replace "Audition"'s position in revenue. In July 2007, Dadu Consulting pointed out in its online game enterprise report: The online number of "Super Dancer" and "Super Musician" remained at about 100,000, which is not the same as the 800,000 online number of "Audition" order of magnitude.
On June 15, 2007, Jiuyou.com confirmed its IPO financing. It plans to log on to the Osaka Exchange in Japan on July 12 and sell 106,700 shares for the first time. The offering price is 200,000 yen per share (approximately (equivalent to US$1,632) and is expected to raise 21.34 billion yen (approximately US$174 million).
But at this juncture, T3 Entertainment suddenly sent a letter to the Chinese media on July 3, saying that "Jiuyou.com has betrayed us" and said it would sue Jiuyou.com. T3 CEO Kiyoung Kim said: "In the past few weeks, we have repeatedly expressed our sincerity and hope to reach an agreement with Jiuyou.com to return a large amount of outstanding accounts payable."
On July 30, the situation developed further. T3 and publisher Yedang unilaterally announced that they would terminate their cooperation with Jiuyou.com. Yedang is Korea Yitang Entertainment Industry Co., Ltd., which was established in 1984 and listed on KOSDAQ in South Korea in 2001. The business covers record production and distribution, online game development and investment agency, online music and music portals, etc.
Jiuyou.com immediately announced that it has the right to register the Chinese trademark for "Audition" and emphasized that it is a legal user in mainland China. At the same time, it said it would file a lawsuit against T3 and Yedang for unauthorized use of the trademark in Taiwan, China. The9 responded that no company has the right to register the Chinese trademark "Audition". The Ninth City is also in the application process.
On August 21, Zhongke Yinghua announced that Jiuyou.com, in which the company held 16.97% of the shares, had submitted an application file for delisting to the Osaka Stock Exchange in Japan on August 16, and had obtained the Osaka Securities Exchange Certificate. approved by the stock exchange.
However, things have taken a turn for the worse since then. On September 12, Jiuyou.com announced that it had reconciled with T3 Company and obtained the agency operating rights for "Audition". The cooperation period will end in August 2010. It is said that the reason was that The9 failed to pay the first contract payment within the specified time, thus losing the agency operating rights of "Audition".
Money is another important aspect.
On September 13, Wu Jun, vice president of Jiuyou.com, revealed in an interview with Tencent Technology: Jiuyou paid a higher guarantee of US$45 million, which was higher than the US$38.2 million The9 promised to pay. Jiuyou will pay the fee within two years. "We gave in, and they also gave in. We made concessions on price, and they had to promise not to do anything detrimental to our listing for any reason."
Jiuyou and Yedang in the settlement agreement According to the regulations, both parties will jointly own the ownership of the "Audition" trademark. In order to prevent recurrence of disputes, the agreement also stipulates that both parties will dispatch consultants to jointly make "opaque issues encountered in operations transparent."
Wang Le, an industry insider in the game industry, pointed out: Jiuyou.com’s settlement with South Korea’s T3 and Yedang is the result of the game between the two major interest groups represented by IDG and SoftBank; this dispute hinders Jiuyou.com’s relationship with G10 The respective listing plans of the groups. G10 Group is a company established by IDG in South Korea by integrating resources. The final settlement was expected.
After a dramatic year in 2007, Wang Zijie reviewed the business results at the company's Spring Festival party: the number of registered people exceeded 280 million, operating income and net profit increased by more than 100% compared with 2006, employees It has reached 1,200 people. The industry estimates operating income to be nearly 900 million yuan. Trapped in the "Vulgar Gate"
Cultural products not only have commercial attributes, but also have social attributes. Based on the scale of users, it is inevitable that society will pay attention to online games.
It's the eve of ChinaJoy again. ChinaJoy is the "China International Digital Interactive Entertainment Products and Technology Application Expo", the most important exhibition in the domestic gaming industry. In 2007, the listing was blocked. In 2008, Wang Zijie and his Jiuyou The Internet has once again attracted much attention because of "Vulgarity Gate".
The cause of this incident is as follows:
On July 14, 2008, the Department of Culture and Market of the Ministry of Culture and the Internet Bureau of the State Council Information Office held a "Meeting on Strengthening the Supervision of Online Games" It reported several typical issues: During the operation process of some online game products such as "Audition", there were problems such as incomplete prohibition of harmful information, vulgar game design orientation, and game promotion activities that adversely induced players, which violated laws and regulations. Policies violate social morality. These phenomena have harmed the healthy growth of game players, especially teenagers.
Two days later, Wang Zijie said during the 6th ChinaJoy Exhibition: Audition is an open platform. We are open to whatever you talk about in online games, so there may be situations that the Ministry of Culture said . This naming and criticism of us also sounded a wake-up call for us to improve.
"It is completely a rumor and slander to say that Audition is marketed through ***. It does not rule out malicious competition from competitors."
In fact, since 2008 , related controversies surrounding Jiuyou.com and "Audition" continue to arise. Jiuyou.com has its own weaknesses, because its large-scale casual online games have a clear target customer group, which is teenagers.
Some media have summarized the "Seven Deadly Sins" of "Audition": flaunting non-mainstream culture, rife with obscene language in the game, encouraging underage love, being a breeding ground for "***", and stimulating players. The "birthplace" of the comparison style, disrupting young people's values ??on marriage and love, and the noise of Internet cafes.
On June 18, 2008, "Guangzhou Daily" published an article written by Zhang Qiang entitled "Online games are making money every day because they are "very pornographic and very violent"". The article wrote: ""Audition" The program of the game: get to know - long chat - get married - meet - go to bed - break up - goodbye", "The main function of the speaker has become a 'very pornographic and violent' bulletin board for openly recruiting '***' targets."
Jiuyou.com subsequently responded fiercely, stating that the article "distorted facts and maliciously slandered", and emphasized that "Audition" had been banned by Chongqing Animation and Game Expo and "Classroom and Outside Magazine" as early as October 2006. Selected as "Top Ten Green Online Games Award". The Guangzhou Daily is required to publicly admit that the article is inaccurate on its front page and in major domestic news media. Jiuyou GT
It should be said that online games are a business of Jiuyou.com and cannot fully cover Wang Zijie’s vision. In fact, from the beginning, Jiuyou.com has been engaged in more than just online games. Lu Games, by its own definition, is the first interactive entertainment portal in China.
If you open Jiuyou.com, you will find that in addition to online games, it also provides blogs, videos, music, mailboxes, photo albums, movies, and even dating services.
Jiuyou.com has already put the concept of "community + online games" into practice. Its benefits are obvious: first, it can attract a large number of users through the community. If users establish connections with each other based on the Internet, then there is a cost for leaving. In this way, a specific game may have a life cycle, but Jiuyou.com has the opportunity to provide new games. In fact, living in the same community requires the same topics, so the same online games will be accepted.
At the 6th Chinajoy "China Digital Interactive Entertainment Industry Summit Forum", Wang Zijie proposed that virtual communities will become the core trend of the next stage of development of the interactive entertainment industry. He further pointed out: In the next stage of development, only by developing a community-based mechanism that can realize the unified compatibility and sharing of social, economic and service relationships among online game users can we truly own users.
This explanation is relatively rigorous and does not express the essence more vividly.
In February 2008, Jiuyou.com announced its official comprehensive strategic transformation into an "Interactive Entertainment Community 2.0 Operator".
Jiuyou.com announced that the first phase of research and development of its independently developed 3D Internet virtual community "Jiuyou GT" is nearing completion. GTOWN, or Jiuyou Ji Tang. In an interview with 21st Century Business Herald, Wang Zijie explained: Second Life is a world with the same dimensions, but Jiuyou GT contains internal online games in a unified space through interconnection functions. The games each constitute an independent space.
That is, "users come first, community tools come later", which corresponds to "community tools come first, users join later" in "Second Life". Of course, Jiuyoujitang has a larger user base, and users belong to Gradually adapt to another virtual life.
It is difficult for other online game operators to enter. Industry insiders point out that: MMORPG games place more emphasis on plot and story background, and users focus on the final results of the game, so it is difficult for various games to interconnect.
Jiuyou.com officially released "Jiuyou GT" on ChinaJoy. Wang Zijie told the media that more than 400 R&D personnel are developing leisure online game products based on Jiuyou Jitang application, and 5-6 models will be launched in the near future.
Of course, Wang Zijie has enough funds to realize his wish. On March 20, Jiuyou.com announced that it had successfully obtained investment of US$100 million from internationally renowned investment institutions such as Singapore's Temasek, and all investment-related procedures have been completed. Wu Jun later revealed that the investment mainly came from Temasek and another investor, and the shareholding ratio of both parties was roughly between ten and twenty percent. "Warriors OL"
On April 2, 2010, media reported that as the country's first 3D horizontal version action boutique online game "Warriors OL" was about to enter the official internal beta stage, Jiuyou.com Chairman and President In an interview with the media, Wang Zijie said: The research and development process of "Warrior OL" was quite tortuous, and it lasted about four years. We adhered to the research and development philosophy of quality first and would never start testing easily if we were not satisfied. We persisted in pursuing breakthroughs and innovations, and overcame many challenges. Many planning and technical difficulties. In addition to striving to lay a solid foundation in terms of content and innovate, the dual 3D design it adopts has the potential to stimulate the development of the action online game market. Therefore, we are full of confidence in the market performance of "Warriors OL" after its launch! Wang Zijie continued to discuss in depth: "The dual 3D design of "Warriors OL" is mainly reflected in 3D stereoscopic visual effects and action production based on the development of 3D game engines. "Warrior OL" will be the first in the industry to launch scenes and copies that realize "3D stereoscopic visual effects", and will distribute a large number of 3D stereoscopic glasses to players to actively cater to players' needs to experience 3D stereoscopic visual effects in online games. Since action online games have high requirements on response time, most similar products on the market adopt 2D designs. However, "Warriors OL" decided to use the full 3D Gamebryo engine since the beginning of its development four years ago, and overcame the problem of improving response time during the development process. Technical difficulties of time.
R&D personnel adopted 3D design while ensuring basic textures such as smoothness and impact. This not only improved the picture effect, enriched action special effects, and achieved 3D equipment effects, but also made the production efficiency of game actions and special effects higher than that of 2D design. At least dozens of times more, the game is expected to greatly surpass similar products on the market in terms of content richness, version update speed and ability to pursue cultural hot topics. We look forward to the performance of "Warriors OL" to finally verify the foresight of the dual 3D design and establish a new milestone in 3D side-scrolling action online games. The Decline of Jiuyou
On July 14, 2009, Jiuyou announced six major games: "GT Audition 2", "Rogue King Kong", "Legend of the Divine Weapon", "Blue Ocean War", "Warriors OL" and "Madden Basketball" have become the focus of media attention for a while. At that time, Wang Zijie was convinced that with the R&D talents cultivated by his company, he would be able to push Jiuyou to a new milestone again. As the saying goes: Do your best and obey fate, but before you finish all your tasks, Jiu You ushered in the most difficult stage of his life.
First of all, in 2009, "GT Audition 2" and "Madden Basketball" were released. Due to insufficient research and development, both semi-finished games were launched on the market and received a cold reception; in early 2010, the semi-finished "Warriors OL" 》 once again became the focus of negative reports, making Jiuyou.com famous for a while; in April 2010, "Legend of the Divine Weapons" began its first test. Due to the hot copy market, everyone began to pay attention to this game. Jiuyou's The company's brand once reached the highest level (on the Baidu rankings, "Legend of Shenbing" ranked in the top three for one consecutive month, and "Jiuyou.com" ranked among the top three for one consecutive month). With such an advantage, in September 2010, "Shenbing Legend" ranked among the top three. "Legend of Soldiers" was open for testing, but it did not become a popular game as people imagined. The reasons are: 1. The game is still a semi-finished product, with too many bugs and too many things that players think are unreasonable. Many players even do not Know how to play the game. 2. The game mall is unreasonable. Before it has officially entered the commercial stage, there are too many props in the game mall, and even mounts have usage times. 3. The balance of the game is too poor, and all kinds of power-up props are flooded in the game, making the game become a "Renminbi warriors conquer the world" situation. 4. Players are unable to enter the game. According to Jiuyou insiders, 60% of the problems reported by players for a consecutive week are unable to log in to the game.
On November 28, 2010, this online game company was abandoned by its largest shareholder - Zhongke Yinghua (Shanshan Group Holdings), which held 16.97% of the shares, sold it for US$15 million. all its shares. Social Positions
Mr. Wang Zijie is currently the deputy director of the Online Games Professional Committee of the Game Software Branch of the China Software Industry Association and the deputy director of the Online Games Professional Committee of the Shanghai Information Services Industry Association; Shanghai Information Services Industry Vice Chairman of the Association; Vice President of Shanghai Fudan University Alumni Association. Mr. Wang Zijie's outstanding leadership skills and prestige in the industry have been unanimously recognized and praised, and he was awarded the "Most Influential Game Industry in China for 2005-2007" by the China Online Game Industry Annual Conference held by the General Administration of Press and Publication. "Character", won the "2006 Shanghai Magnolia Memorial Award" issued by the Shanghai Municipal People's Government to commend those who have made outstanding contributions to Shanghai's economic development and foreign exchanges in the past year. Personal Honors
Jiuyou.com, led by Mr. Wang Zijie, won the "Top Ten Online Game Operator Award" and "Top Ten Online Game Developer Award" from 2005 to 2007, and the "2005 China "The Coolest Company", "2005 Outstanding Service Brand in Shanghai Information Service Industry", obtained ISO9001 certification and ISO10002 certification for international service quality assurance, and was selected as "2006 Red Herring Top 100 Best Growth Enterprises in Asia", "Deloitte" Ranked third among China's High-Tech Fast-Growing 50 in 2007, ninth in Deloitte's Asia-Pacific High-Tech Fast-Growing 500 in 2007, and many other awards.
Wang Zijie himself also won the "2006 Shanghai Magnolia Memorial Award". This award mainly honors foreigners who have contributed to Shanghai's economic and social development.