PRADA is an Italian luxury brand founded by Mario Prada in Milan, Italy in 1913. Miuccia Prada's unique talent lies in her relentless pursuit of new ideas, blending intellectual curiosity and cultural interest to create a pioneering path. Not only can she predict fashion trends, she can also lead them. Prada provides men's and women's ready-to-wear, leather goods, shoes, eyewear and fragrances, as well as tailor-made services.