Similar trademarks refer to two or more trademarks used on the same commodity or similar commodities, if they? Sound? 、? Shape? 、? Meaning? An approximation that easily confuses consumers is an approximate trademark. Such as graphic trademarks similar to trademarks; Graphic trademarks are similar to graphic combination trademarks; Word mark and graphic trademark refer to the same thing; Although the trademark graphics are not similar, the pronunciation of the words is the same, so it is impossible to distinguish the things referred to; Use trademarks with different languages but the same meaning; Trademark design ideas and colors are similar, and the overall observation is easy to confuse trademarks. The trademarks in the above cases are all approximate trademarks.

In the practice of examination, it is difficult to judge approximate trademarks. We should analyze it from complex specific situations. Generally speaking, in addition to the similarity between trademarks and commodities, we should also examine the well-known degree of similar trademarks among consumers. For well-known trademarks, the judgment of similar trademarks is stricter, which is the need to encourage the creation of famous brands, effectively protect famous brands and safeguard the interests of consumers, and is also an international practice.