Because it is a fake. According to the query on the Woodpecker official website, we learned that the authentic Woodpecker logo is a standing woodpecker with the English word "plover" underneath. The "plover" brand was born in Italy, the world's art kingdom. In the mid-1980s, "plover" brand clothing (leather goods) Entered the Chinese market and established Hong Kong Woodpecker (Group) Co., Ltd.