Yes, Xiaomi Youpin is a boutique shopping platform of Xiaomi Company and a part of Xiaomi's "new retail" strategy. Relying on Xiaomi ecological chain system, using Xiaomi model as consumer goods; It is an open life shopping platform. In addition to Xiaomi, Mijia and Eco-chain brands, it also introduces third-party brand products with full chain capabilities such as design, manufacturing, sales, logistics and after-sales. Xiaomi has products to support the independent development of third-party brands and serve users.

Xiaomi has products covering household, daily use, kitchen, household appliances, intelligence, audio and video, clothing, travel, cultural creation, health, diet, nursing, luggage, infants and other consumer goods; Xiaomi eco-chain brands that have settled in include: 90 minutes, Doctor Bei, Yeelight, Zhimi, Miqing, Mizi, Mi Yun, 1MORE, Aqara, 8H, Huacaocao, Jienaituo and so on.