1, price positioning: the price of Banu down jacket is usually between 200 and 700 yuan, which is a relatively low level among down jacket brands. So from the price point of view, Banu can be classified as a low-end brand.

2. Brand positioning: Banu's brand is defined as "Shangpin business men's wear", which integrates popular elements and takes its leisure, art, business and other design elements as the theme. Although Barnu pays attention to fashion and quality, its positioning is not a high-end luxury brand, but more inclined to the mass consumer market.

3. Target consumer groups: Banu's target consumer groups are mainly ordinary consumers who pursue fashion and quality, not high-end consumers. Judging from the target consumer groups, Barnu can also be classified as a low-end brand.