(1) It has the function of distinguishing the source of goods or services and guiding consumers to recognize the brand for shopping or consumption; (2) to promote producers or operators to continuously improve or stabilize the quality of products (or services); (3) It is conducive to market competition and advertising, and it is a symbol of corporate reputation and quality; (4) Trademark is the intangible property of an enterprise and the carrier of its reputation, which can bring considerable economic benefits to the enterprise; (5) Registered trademarks are protected by law and enjoy exclusive rights; No one else can use it on the same or similar goods (or services); (6) A registered trademark is an important intangible asset that can be transferred, inherited and continued all the time; (7) to avoid the trademark used by oneself being registered by others first and making wedding clothes for others; Avoid unintentional infringement and pay huge compensation; (8) To lay a foundation for the sustainable development of enterprises and the creation of strong brands.