On October 9, 2009, TOREAD brand outdoor products became the exclusive products of the Chinese Antarctic (Arctic) expedition team, marking the quality and comprehensiveness of TOREAD brand products. Its strength is highly recognized by the society. In 2007, the TOREAD brand was recognized as a well-known trademark in China.

Since its establishment, Pathfinder has always adhered to the brand concept of "continuous innovation and pursuit of excellent quality", and its product series has rapidly expanded, including camping equipment, outdoor shoes and clothing, and professional mountaineering equipment. There are more than 1,000 types. Due to the reliable quality of Pathfinder products, the wide application of the latest technological materials, and the competitive price-performance ratio of the products, they are very popular among outdoor sports enthusiasts. As of mid-2005, the Pathfinder marketing network covers more than 90 large and medium-sized enterprises across the country. City, there are nearly 350 sales terminals, and sales performance has grown at a rate of more than 50% year after year. According to a professional organization's survey on the popularity of outdoor products in 12 major cities in China, Pathfinder ranked first. Pathfinder has become the leader in China's outdoor products market. Leading brand.

For many years, Pathfinder has been advocating that more people experience outdoor activities such as camping, mountain adventures, relax tired nerves, and experience the joys of getting close to nature, making this healthy and upward trend. The leisure style has become a part of Chinese people’s life. We established the Pathfinder Outdoor Sports Club and promoted it across the country, initially forming a club activity network with shared resources; Pathfinder cooperates with the China Mountaineering Association to hold a national event every year. In addition to outdoor sports competitions, it also sponsors a large number of extreme adventure activities in universities and all walks of life, actively promoting the popularity of outdoor sports in China. In 2005, Pathfinder supported the continued ecological protection work of the Hoh Xil Tibetan Antelope Reserve and initiated national exploration. The positive response from Pathfinder users reflects Pathfinder’s corporate spirit of caring about the environment, paying attention to ecology, originating from society, and giving back to society.