Tangpu Development Record
Tangpu Town is the "hometown of copper pipes". There are more than 150 copper pipe companies gathered in the town. In recent years, copper prices have continued to rise, and refrigeration industry products Continuous upgrading and the introduction of national energy conservation and emission reduction policies have brought great impact to traditional copper pipe companies. How to solve the problem in the face of difficulties?
Here are the most hard-working bosses and employees
In 2002, Ding Lirong from Xiayue Village, Tangpu Town joined the newly developed children's clothing industry in Tangpu. 30 years old, 50,000 yuan in capital, fighting against the odds. "When the factory first opened, there were only more than 10 children's clothing factories in Tangpu, and the village was very supportive. My wife and I were optimistic about the potential of the children's clothing industry and were determined to start from scratch." Ding Lirong built the first sewing machine in the factory with the help of others , I went to a company on Renmin East Road in Shaoxing City and purchased it. The machine costing more than 20,000 yuan has brought more and more gains and hope to this young man's life.
In 2008, Ding Lirong's clothing factory in Tangpu was already well-known in the local area. It was developing rapidly amidst the competition among 400 children's clothing factories. Many of its annual business of 7 to 8 million yuan were from Old customers. Ding Lirong, who was born in sales, said that fortunately he had many friends and wide interpersonal relationships. From the needs of customers from all over the world, he learned the truth about enterprise development.
In 2008, Ding Lirong turned thirty-five. In September this year, he cooperated with several other clothing companies and started construction of a factory with an investment of 20 million yuan, so he once again faced the situation of fighting for his life. Before July, he was fighting for his life. Seven years later, he was fighting for his career. As a A man, a husband and a father, he can only work harder in such a battle.
“From motorcycles to cars to high-end cars, the issues I have been thinking about have been constantly changing in the past few years. If one day I go shopping for clothes, I can buy my own clothes for my son without hesitation. Then our Tangpu children's clothing is really getting better and better," said Ding Lirong. At present, the price of children's clothing in Tangpu is still hovering between 20 and 30 yuan. How to bring children's clothing to a higher level and increase the added value of children's clothing in Tangpu has become a question that many children's clothing company CEOs like Ding Lirong are thinking about.
Walking in the streets and alleys of Tangpu, there is the cheerful rhythm of the sound of machines. "At that time, it was just in its infancy. Many children's clothing owners in Tangpu went to large shopping malls in Hangzhou in the early morning. When they saw a new model of Mickey and Adidas, they drew the pattern, rushed home in the afternoon to make prototypes, and stayed up all night to make it. The boss was up late at night. I was still packing, and early the next morning, the 'modified' new models appeared in the market all over the country. With this hard-working spirit, many people have made initial savings." The owner told reporters that although his own. "The first pot of gold" is not a glory, but I am sure that Tangpu has the most hard-working boss in the world, and that is why we have such a "sample" of wealth creation for all.
“Not only the boss, but our employees are also hard-working. Workers who work on a piece-rate basis can get a salary of 5,900 yuan a month. This may only happen in Tangpu.” Many people in Tangpu There is a special phenomenon in children's clothing companies, that is, there are many "big men" sewing workers.
The power of two key figures
In the small town of Yupu with a population of 16,000, to paraphrase the most popular saying, "What is the most expensive in the 21st century? Talent!" In Tangpu, not only talents are very popular, but also rural old men and women in their 60s and 70s who cook pancakes at home are also "popular". An old woman in her 60s does the most flexible thread-cutting job in a children's clothing company. The monthly income is more than 1,000 yuan. No wonder it is difficult to find surplus labor in the mountainous town of Tangpu. Tangpu’s per capita GDP ranks among the top in the entire Shaoxing township, which indeed makes this land more and more eye-catching.
Dong Mingsheng, chairman of Mingsheng Clothing, which is responsible for the children's clothing in Tangpu Town, told reporters that the Children's Clothing Association is a "booster" for the development of the children's clothing industry in Tangpu Town. “The association is only one year old, but we can say without exaggeration that this is the most influential industry association in Shangyu City. We regularly organize training for business owners, organize skill competitions, and conduct information exchange.
Unexpectedly, this exhibition achieved very good results. Many owners came back and said that such an exhibition is worth participating in. ”
In order to speed up the formation of children’s clothing block economy, in recent years, Tangpu Town has invested more than 1 million yuan every year to promote the children’s clothing industry, and has organized children’s clothing owners to visit various parts of the country many times. Large-scale children's clothing production bases, clothing markets, and scientific research institutions visited and promoted the city, calling it "the capital of children's clothing". "The government and entrepreneurs must be united. This is the only secret to the success of the industrial park." "Wang Peijian said that during the establishment of the children's clothing industrial park, the government gave more than 800,000 yuan to build roads, pipelines, and greening facilities for the park. "In the market, we also set up a fire brigade in the park to carry out special projects for the 'three-in-one' enterprises. Remediation. No one will forget that the fire in Zhili turned the tax revenue of this market that has been developed for many years to ashes for more than 10 years. This bloody lesson is a lesson for the past.
“Only by allowing the bosses to make money can the market be successful.” People in Tangpu call this approach “releasing water to raise fish.” Wang Peijian, secretary of the Party Committee of Tangpu Town, said with great pride that under the "fusion" effect of the Entrepreneurship Park, the children's clothing industry suppressed by Tangpu has achieved "fission" growth, from the original four or five companies to the current computer drawing, printing and embroidery industry. There are more than 400 related enterprises such as , cloth factories and so on, with more than 10,000 employees.
Building the Road to Brand Creation
This year, under the combined influence of multiple factors such as rising production costs, the children's clothing manufacturers in Tangpu have been passing the news in a cheerful manner all day long. The sound of wealth is enough to make people's hearts beat. Can they survive difficult times? Industry insiders said that targeting the low-end market and keeping product prices low is the "magic weapon" for the good survival of Tangpu's children's clothing industry.
Tangpu's children's clothing has been targeting the low-end market of the wholesale market since its beginning. Anyone can afford a children's T-shirt for 10 yuan a piece. Children's clothing can be called "consumable". "Product" has gradually formed its own industrial concentration area, but how can such an enterprise develop? The added value of a piece of children's clothing with its own famous brand such as "Yellow Red Blue" is as high as 10 times or even 20 times. Children's clothing companies in Tangpu saw their own shortcomings.
In Tangpu, Dong Mingsheng's Mingsheng Enterprise is the largest children's clothing company. From weaving, embroidery, printing to design and tailoring, in the words of Mr. Dong, it is just a piece of silk coming in to make a piece of clothing. I can handle everything when it comes to clothes. "How to develop a business and how to create a brand. These questions have been swirling in my mind. I am more knowledgeable than ordinary small business operators, but as the president of an industry association, I also feel that It’s pressure.” Mr. Dong told reporters that through the development of Tangpu children’s clothing industry in recent years, from unbranded to counterfeit and OEM, many companies are now paying attention to brands. There are 32 trademarks that have been excluded from the requirement to register as trademarks by the State Administration for Industry and Commerce, which should be a good thing. However, the road is very long.
Dong Mingsheng said that last year he had registered a brand "Queer.V998" and invited a clothing designer with an annual salary of 60 RMB to create the brand. Each piece of clothing is more expensive than those produced by ordinary manufacturers. Five yuan, but the market response did not achieve the expected results.
“From no brand, counterfeit brand, to OEM, to brand creation, to famous brand, this is a phoenix nirvana path of development. Opportunities and challenges are hidden in every transformation. But brand creation It’s not easy. Among clothing companies, there are companies specializing in OEM, brand and physical companies, and virtual brand operators. The key to the future of Tangpu’s children’s clothing is to seek change,” said Mr. Dong of the association. A five-year plan was brewing in his mind.
Some professionals told reporters that the Tangpu children's clothing industry has developed to this day, and there are many problems. For example, there are more than 10 companies in the town with export business, but there is still no self-operated export; one-sided pursuit of quantity, technology The content is not high; companies are all cash transactions supported by integrity, which carries a lot of risks; cash funds are tight, development factors are restricted, etc. However, professionals believe that children's clothing companies in Tangpu have also seen their own weaknesses and can face them. They believe that the smart and hard-working Tangpu people will deliver their own answers in the children's clothing industry. The more you go on the road to wealth creation in the "Tampa Model", the happier you will be.