Gangnam Style "Why Are You Popular
The success of "Southern Style" and the viral marketing of civilian culture through the Internet is another outbreak." Uncle Bird said in an interview with the media, "I know they are not pretty, but I like the popular taste of Korean bibimbap. Actually, I look at the country Gangnam style, not at all "tall, rich and handsome" (symbol), so me singing this song is a highlight. "
"Gangnam Style" was uploaded to YouTube. This seems to be everyone's action, but it is the strategic choice of the music company. Due to the low price of genuine music downloads, Korean music companies have turned to another business strategy: entering foreign markets. This marketing route is similar to some domestic brands registering trademarks abroad after domestic companies register foreign brands. "Returnees' Southern Style" and Psy's local music and musicians are more dazzling and more international for children.
It is particularly worth mentioning that network communication and traditional record companies have made compromises , giving up the copyright of the MV, and can copy "Gangnam Style" at will, which was unimaginable in the past, but it is precisely because of this that imitating "Southern Style" has made a difference to the United Nations Secretary-General Ban Ki-moon, down to ordinary people, and society. Ubiquitous in the lives of all walks of life, the "Gangnam Style" MV was released on YouTube on July 15, achieving a perfect integration between the music elite and the public on the Internet.
The initial click rate was not ideal. . The turning point was at the end of July, when American music manager Sir Braun and rapper Tipan praised "Gangnam Style" on Twitter, and the accompanying MV YouTube link gained a weak recovery.
Britney Spears, Anne Hathaway, Katy Perry tweeted a new round of Gangnam Style at the end of August, saying "hot injections are essential future supplements."
With the help of noble people, in addition to the "Southern style" worth mentioning, you can also see the operations behind the team's clues. The number of clicks on YouTube comes from the MV of the American teen super idol Justin Bieber. This man is the agent Broun, who is the current overseas agent of "Uncle Bird." [16]
In addition, "Uncle Psy"'s first "Gangnam Style" red turned into the most credible taste of this KUSO MV in the world. The body is as strong as a wrestler and the look is simple and honest. PSY wears sunglasses and the vast land of "I love". I believe everyone will feel very honest and can skim the dynamics of "the same way to ride the horse and raise the whip". Yoo Jae-seok, the "Grasshopper Uncle Acting Handsome", wears a yellow banana-banana yellow suit, drives a blood-red sports car, and the stage dance and PSY's embarrassing Lu Hongzha elevator twist are funny, but also add a lot of humor. HyunA's sexy dance, but also added a lot of hormone flavor into the MV, made the male audience's eyes light up, and the original interesting atmosphere suddenly became a nightclub Heisong. The song itself is a powerful mash-up of styles of hip-hop, disco, and PSY phrases with a strong hint of confidence, self-confidence showing bitch, bitch, revealing a unique "Brother South style" that will make everyone who hears it The melody of the song echoing in your head. [17]
A pair of fat Korean men in black suits, Uncle Bird, in a sauna, a stable, and a coach sillyly danced on horseback. The MV detonated the public on the earth, which confused many people. .
But globally Kazakhstan’s famous pop music has shown amazing penetration into the background of Korean pop culture and pop music over the years. They know how to attract international elements and fully adapt to the times, plus North Korea Innovating and forming the "Gangnam style" Korean pop music has a sharp style and is successful in the successful export of Korean pop culture and pop music.
In fact, in such an era of cuteness, with the development of hip-hop culture Popularization, whether it is the pop culture of the mainstream world, everyone is willing to contribute a little bit of "cute" and "cute" that everyone likes, maybe the "Southern style" Red Storm, precisely because it hits the pop culture and popular aesthetics Life, consistent certain characteristics of the times.
General analysis, to imitate
People who think that they like this song's fast-paced dance and vivid not like it, really don't understand the popularity of this song, even More than that, I can’t listen anymore.
Some said: "The world may be too boring for a tickling song." The
Music rhythm
"Brother Jiangnan style!" Southern style "Such a sentence means" "Brothers Gangnam Style". The Gangnam style lyrics are not complicated, but the music with a huge attractive rhythm, and the funny style of the MV, including the regular "riding dance moves" are simple at the beginning, imitating the movements of horseback riding.
Visual Pictures
The visual effects of the "Gangnam Style" MV are very international and easy for foreign audiences, and the special effects of the dance itself are also very simple and easy to imitate. The screen is quite interesting. At the opening of the MV, "Uncle Psy" was wearing sunglasses and shorts and was sitting on the sofa. The beach behind him was like a vacation on the beach. The camera zoomed in and the audience discovered that this was a children's playground in the community; Uncle Psy The horse dances happily in the stable, and when the camera turns, he is riding on the carousel in the amusement park. [18]
Artists
Reporters interviewed some at the Shanghai Conservatory of Music yesterday and they said that they had not heard of this song. Tao's earlier statement on Weibo may be an opinion: "Some people can tell me," Analyze the fire of Jiangnan water town style that users click on? ", he said: "I may not have paid attention to Korean music, so I don't know the singers or stars in the MV, but the point of the musicians dancing, in my opinion, is cute, but the music itself is not innovative. "," list awards, like there are no good or bad quality indicators. The “viral effect” is indeed the key to success. Questions worthy of discussion. "
Scientific Principles
Genetics
Researchers believe that dancing is the most realistic way for women to show their human abilities and health, fiddler crabs Waving muscled pliers "seduces" like a peacock. This phenomenon can be traced back to the ancient courtship phenomenon. The imitation of handsome masculinity in various versions of "Jiangnan Style" also illustrates this point. /p>
Physiology
Gangnam style is "popular". In addition to Uncle PSY's strange vision and dressing up, learning and identifying high horse riding, and perhaps the most dazzling ethnic style dance, "Call Me Maybe", It's because of its catchy rhythm. In fact, it's the song that makes people hum it involuntarily (the phenomenon of earworms).
Psychology
Jiangnan Water Town Style", this song is popular, according to the psychological point of view, the dance is funny, exaggerated movements and strange expressions, as well as the melody of the song, after people hear and see it, its passion, some people The mood is pretty good, it's a happy way.
Reasons for widespread public acceptance:
Urgent life and repetitive regular life, simple humor? and personalized way to live, challenging people's day-to-day cognition The rules sometimes cause people in the famous psychology to often feel decent and thus reject it, but some people will try to accept it, which is not serious in the sense of releasing their own pressure and life challenges, and also implies that after becoming famous, those who did not accept it were tight before. Follow the trends or issues of the times and then try to follow that fame.
In-depth analysis
Standardized popular music is a common cause of mental distension and auditory degradation
According to Adorno's theory of popular music reception, in the face of Consumers can only passively accept cultural and industrial products, and they have lost any ability to resist.
For the audience to accept Adorno's two assumptions: First, popular music is a castrated semiotic system that constructs "ideas, which are related to the audience (and all popular music (and all mass cultural products) Produced) Recipients of the relationship culture) The relationship between the sadist and the masochist
Pop music was initially called and then fed, continuing to strengthen the structure of the mentality, but also the spirit, loose leisure, you The audience does not need to focus on entertainment, and the audience is upset by this reality.
Listening to the popularity of standardization and pseudo-personalization, on the one hand, people believe that only in this song. Familiarity with the field rejects some weirdness, and on the one hand, the spirit of relaxation and careless listening habits develop, so as long as the ear is rubbed with popular music, the ability of people to feel the music will inevitably decline as often seen by readers of popular books. Art has been indifferent in the face of real works.
After a long period of social and cultural immersion, can you still retain the pleasure of seeing Van Gogh’s paintings and hearing Beethoven’s symphonies? These ridiculous "divine songs" sell ugly idols, but are those really good feelings?
2. Everyone listens, if you don’t want to break away from the group!
Group effect refers to the role of an individual group in forming a personal constraint and guidance group, which will cause a series of psychological and behavioral changes for a group of people in society. If someone asks you have heard of "The Divine Comedy
The people's favorite hymn! Have you heard it? Or someone else knows, they know, if you don't want to check, it's not, there are a lot of songs, not for you What you want to do, don't listen, don't listen! The shop facing the street and the uncle next door are standing on the roadside broadcasting divine songs. Your ears are not allowed to hum along and you don't want to know that you are immune to rape. You don't have to listen. Look at me. Does your favorite idol recommend this song?
3. The influence of idols, all of them, some people do well in certain aspects, which leads to a lot of reactions. Fans. There is no depth to the popularity of pop music idols, idols, actresses, idols, idols, people on the Internet are confused by their flashy illusions, combined with a pair of ordinary sneakers and a charming smile. Idol endorsements, sales across great distances, and booming. Their commercial value is simply immeasurable. The old idols wearing old towels were actually won by a group of ignorant fans at the last moment. . To accommodate such memorabilia, you often have to pay the price that will shock world-class singers like Britney Spears, Katy Perry, T-Pain, and others. Williams is listening to the song Psy Fast! Idol Support with Idol Support.
Looks like a fun video to meet the superiority and safety<. /p>
In fact, the state of most people in our society is that they have a desire to satisfy their desires and want to realize it. When they see some people’s foolishness, they want to laugh? What about the position of making a fool of themselves? It is the failure of others that gives you a sense of superiority and security, because your subconscious mind will determine whether there is a threat to yourself, and will accordingly generate a kind of sympathy. Through these senses, the same situation may also occur. Next, let yourself agree with what he said most unconsciously, accept him, and smile knowingly in his foreignness. Sometimes it is appropriate to show your own shortcomings and be able to get recognition from others.