"Benny Road" brand has been used for 198 1 year, which is a brand with a long history. "Benirall" brand itself is an Italian brand, which has been operating in Hong Kong since 1980s. It is said that during the period, Benny Road also invited pop stars such as Chow Yun Fat and Maggie Cheung as image spokespersons, and the brand was very popular in Hong Kong. Later, it entered the mainland for sale, but for various reasons, the operation was not very satisfactory. 1996, Hong Kong Deyongjia Group Co., Ltd. bought the "Bannilu" trademark, founded "Guangzhou Friendship Bannilu Clothing Co., Ltd.", repackaged the Bannilu trademark, and completely transformed the Bannilu brand. After entering the domestic market, it coincides with the opening of Tianhe City in Guangzhou. Benny Road unexpectedly acquired a store with other brands returning rent, and opened the first store after making a comeback. With the prosperity of Jusco and others, Benny Road was a great success in Tianhe City and became an instant hit. Since the establishment of 1996, Bennilu has been devoting itself to the business development in China and Southeast Asia, and expanding different types of clothing brands. At present, Benny Road Clothing Company has launched more than ten brands, including six famous brands, including: Benny Road, Life Geometry (S&K), Interactive Zone (I.P.ZONE), BAMBINI, Benny Road Attitude and ebase. On the whole, it seems that the pace of launching a new brand in the domestic market has not stopped.

The parent company Deyongjia Group Co., Ltd. 1996 acquired the Bannilu brand, repackaged the brand, and founded Bannilu Group Co., Ltd. and Bannilu brand. Benny Road Group Co., Ltd. has been developing for thirteen years.

Benny Road has developed rapidly, and its business has extended from Guangzhou, Hongkong, Beijing and Shanghai to Taiwan Province, Wuhan, Changsha and Heilongjiang. There are also branches and shops of Benny Road in Singapore and the Middle East. In order to strengthen the market share, Benny Road Group Co., Ltd. developed a franchise model, which greatly improved the store coverage and profits. As of June 2005, the company has about 3,000 self-operated stores and other types of Benny Road stores at home and abroad, which are located in Chinese mainland, Singapore, Jordan, Saudi Arabia and Iran. Judging from the number of employees in the company, the number exceeds 1.5 million. It can be seen that the company has developed quite rapidly and vigorously in just nine years.