Gradually, people’s awareness of intellectual property protection is increasing, which we can see from the number of trademark applications every year. Trademark is the cornerstone of brand building. Whether it is a large enterprise or a small shop, the foundation must be laid well so that it will not be crumbling in the face of wind and rain.

Is a trademark search necessary? What are the benefits?

The first and most critical step in trademark registration is to conduct a trademark search. The biggest role of a trademark search is to check whether your trademark is the same as or similar to a previously registered trademark. In addition, what are the benefits of trademark search?

First, trademark search can eliminate obstacles. Why is a trademark registration application rejected? The "obstacles" ahead are those trademarks that have been successfully applied for and have the same or similar characteristics as your trademark.

After learning about the existence of identical or similar trademarks through query, you can make targeted modifications or adjustments, or re-create a new trademark name that meets the conditions.

Second, by checking the trademark, you can clearly know whether the trademark is safe to use. In other words, by checking the trademark registration status, you can avoid infringement of other people's registered trademarks.

So how should we improve the success rate of trademark registration?

First of all, if you apply to register a large number of trademarks that imitate high-profile trademarks or well-known Chinese trademarks, it will be regarded as malicious trademark registration and disruptive market order, and the trademark application will not be approved.

Secondly, a large number of trademark rush registrations, although not a "side ball" and taking advantage of the popularity of well-known trademarks, will also be regarded as disrupting the order of trademark registration, because this is also a malicious occupation of public resources. A kind of behavior, naturally the trademark application will not be approved.

Third, registered trademarks cannot use the names of well-known figures, well-known trade names, etc. This is obviously an infringement of the prior rights of others, which also includes works for which others have previously applied for copyright.

The above is a collection of wrong questions for trademark rejection. If a merchant's registered trademark application is repeatedly rejected, you can consider trademark sales to obtain high-quality trademarks. In contrast, trademark transfer takes longer. It's short and the probability of success is 100%.